GetResponse vs ActiveCampaign: Choose The Best Option

GetResponse vs ActiveCampaign

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When it comes to email marketing, you need to utilize the available tools to generate more leads and conversions. With so many marketing platforms on the market, it can be confusing to figure out which options are best for your small business.

GetResponse and ActiveCampaign (comparison with Drip) are two online marketing tools that enable businesses to reach their target audiences through various features, including audience segmentation, email templates, marketing automation features, and autoresponder features.

Both platforms offer exceptional marketing tools to help businesses connect with their customers and grow their audience. But which one is right for your needs? In this article, we explore GetResponse vs ActiveCampaign to help you decide which platform to choose.

In this comprehensive overview, we examine pricing, features, benefits, ease of use, and more. Whether your business is just starting or a big corporation, these tools will enhance your marketing efforts.

What Is Email Marketing, and Why Is It Necessary?

Email marketing is a form of direct marketing that uses electronic mail to communicate with potential and current customers. You can utilize it to promote special sales, events, or products. It can also be used to build customer loyalty or brand awareness. 

It’s an effective way to reach a large audience with minimal effort and cost. It can also be customized to target specific customers or demographics. In addition, this marketing channel is relatively easy to set up and track, making it an ideal tool for small businesses.

Why It’s Important To Choose the Right Email Marketing Tool

Choosing the right marketing automation software

Email continues to be one of the most effective marketing channels, with a return on investment (ROI) of $36 for every $1 spent. To maximize the ROI of your campaigns, consider choosing the right tool. The right SOFTWARE tool allows you to:

  • Create and send highly-personalized emails

  • Track customer engagement

  • Measure results

Additionally, the right tool will provide valuable insights into your customer base, helping you make better decisions about your marketing strategy. Choosing the right tool ensures that your campaigns are highly effective and generate a significant ROI.

Why Are GetResponse and ActiveCampaign Great Email Marketing Tools?

 If you’re looking for excellent email software tools, you can’t go wrong with GetResponse or ActiveCampaign (vs. Aweber comparison). 

Both platforms offer a range of features, including automation, segmentation, and personalization. Moreover, they’re easy to use and allow you to track your results to improve your campaigns. 

GetResponse and ActiveCampaign (vs. Convertkit comparison) are fantastic choices for anyone who wants to take their email marketing to the next level.

Comparing GetReponse and ActiveCampaign 

If you’re looking for an email marketing solution, you’ve probably come across GetResponse and ActiveCampaign. But how do you know which one is right for you? Let’s look at some of the key differences between the two. 

First, ActiveCampaign offers more robust features, including automation tools and customer relationship management (CRM) integration. 

GetResponse, on the other hand, is a bit simpler and easier to use. It also offers a lower price point, making it a good option for small businesses or startups on a budget. 

So, which should you choose? Ultimately, it depends on your needs and preferences. If you’re looking for a powerful and fully featured email marketing solution, ActiveCampaign is the way to go. But if you need something simpler and more affordable, GetResponse may be a better option. Here’s a detailed comparison of the two email marketing software.

Marketing Features

 When it comes to email marketing features, GetResponse and ActiveCampaign both offer many valuable features. 

However, there are some critical differences between the two platforms. GetResponse offers an autoresponder feature, allowing you to send automatic follow-up emails to subscribers.

ActiveCampaign also offers this feature, including other advanced features, like drip campaigns and behavioral targeting. 

As a result, ActiveCampaign may be a better option for businesses looking for more sophisticated email marketing features.

Deliverability Rate

Deliverability is crucial in email marketing, and it’s essential to choose a tool to help ensure your messages end up in your recipients’ inboxes. When it comes to deliverability, both GetResponse and ActiveCampaign are solid choices. Both tools can help you improve your deliverability rates, such as sender authentication and IP warm-up. 

However, GetResponse may have the edge when it comes to deliverability. Active Campaign deliverability rates have fluctuated, whereas GetResponse has consistently high rates. In addition, GetResponse offers more robust reporting on deliverability, enabling you to troubleshoot any issues.

Ultimately, the choice between GetResponse and ActiveCampaign deliverability comes down to your preferences.

Landing Pages

Getresponse landing page builder

One key difference between GetResponse and Active Campaign landing pages is that GetResponse offers landing pages as part of its email marketing plans. Similarly, Active Campaign pages can significantly increase conversion rates by giving subscribers a dedicated space to learn more about your product or service. 

Active campaign landing pages

If you’re considering using landing pages as part of your email marketing strategy, GetResponse may be the better option. However, if you’re unsure whether landing pages are right, ActiveCampaign’s comprehensive email marketing plans may be a better fit. Whichever platform you choose, you’ll be able to take your email marketing to the next level.


Active Campaign vs GetResponse both offers various features that can help you maximize your conversion rate. However, there are also some notable differences between them that you’ll need to consider. Let’s take a closer look at Activecampaign vs GetResponse to help you decide which is the better fit for your business.

GetResponse is an all-in-one tool that offers everything you need to create and manage successful email marketing campaigns. It includes a powerful email editor that makes designing beautiful and effective emails easy. It also has a robust autoresponder system that can automate your follow-up process. 

In addition, GetResponse offers a wide range of integrations with other popular marketing tools, so you can easily add them to your existing tech stack.

ActiveCampaign, on the other hand, is a relative newcomer to the world of marketing automation, and as such, it doesn’t offer as much integration with other software platforms. However, ActiveCampaign does have one major advantage over GetResponse: it’s cheaper. 

ActiveCampaign may be a better option if you’re on a tight budget. But if you’re looking for a comprehensive marketing solution that offers a wide range of features and integrations, GetResponse is the way to go.


Getresponse webinar features

Webinars have become increasingly popular for sharing information and connecting with audiences online. Activecampaign vs Getresponse are both excellent platforms for hosting webinars. GetResponse offers various features designed explicitly for webinars, such as the ability to host live video sessions and provide interactive polls and surveys. 

ActiveCampaign webinar platform offers features such as live chat and screen sharing. Both platforms also provide extensive post-webinar reporting so that you can track:

  • Registrant data

  • Attendance

  • Engagement

Ultimately, both ActiveCampaign and GetResponse offer excellent options for hosting webinars. However, GetResponse may be better if you’re looking for more specialized features.

Audience Segmentation

ActiveCampaign and GetResponse offer powerful segmentation tools. However, each option has its advantages and disadvantages. ActiveCampaign’s segmentation tool allows you to segment your audience by different criteria, including location, demographics, and interests. 

You can also create custom segments based on behavior or engagement. GetResponse’s segmentation tool is slightly less flexible, but it does deliver some unique features, such as the ability to segment by purchase history. GetResponse also offers a few pre-built segments that can be used with little customization. 

Ultimately, the best segmentation tool is the one that best meets your needs. If you need a great deal of flexibility, ActiveCampaign is the better choice. If you’re looking for simplicity and ease of use, GetResponse may be a better option.

Email Templates

 ActiveCampaign and GetResponse offer a wide selection of email templates. With this tool, you can find templates for everything from promotional emails to transactional ActiveCampaign SMS. You can also customize each template to match your brand. 

Getresponse email templates

GetResponse has a large library of email templates, organized by industry and type of message. Both platforms make it easy to upload your HTML template if you want something more specific. So if you need email templates, you’ll be able to find what you’re looking for with either ActiveCampaign or GetResponse.

GetResponse email templates help you easily create beautiful, mobile-responsive email designs that engage your subscribers and boost your click-through rates. With over 500 professionally designed templates to choose from, all of which are fully customizable, you can create an email campaign that perfectly reflects your brand. You can also use GetResponse’s drag-and-drop editor to design your custom email template from scratch. 

Regardless of your needs, GetResponse has the perfect email template for you. GetResponse’s free email template builder makes it easy to create beautiful, mobile-responsive email designs in minutes.

Activecampaign templates

Email templates can save you a lot of time when creating campaigns. With ActiveCampaign, you can access a wide range of professionally designed email templates that can be customized to fit your brand. Using the ActiveCampaign platform, you can also create your template from scratch. 

Whether starting from scratch or using a pre-designed template, ActiveCampaign makes creating beautiful, effective email campaigns easy. 

Plus, with ActiveCampaign email templates, you can schedule your email campaigns and automatically send them to your list at the right time. So if you’re looking for an easy way to create and send your marketing campaigns, Active Campaign is a great option.

Marketing Automation

Marketing automation is a tool that can save businesses time and money. It can be used to send out automated emails, create and populate web forms, track customer activity, and much more. GetResponse is one of the leading providers of marketing automation software. Their platform includes everything businesses need to create and manage automated marketing campaigns. 

Getresponse email marketing automation software

GetResponse also offers a wide range of integrations, making it easy to connect its platform with other software platforms businesses may be using. As a result, businesses that use GetResponse can save time and money by automating their marketing tasks, freeing up resources to focus on other areas of their business.

ActiveCampaign is also a powerful marketing automation tool that can help businesses to increase their sales and conversion rates. By automating repetitive tasks, ActiveCampaign frees businesses to focus on more critical tasks, such as developing strategies and creating content. 

Activecampaign marketing automation tools

In addition, ActiveCampaign provides features that can help businesses to improve their marketing efforts, including:

  • Automatic email sequencing

  • Segmentation

  • Lead scoring

ActiveCampaign can help businesses improve their bottom line thanks to these capabilities.

Both platforms offer several features and integrations that can be used to create sophisticated marketing campaigns. However, there are some notable differences between the two platforms. ActiveCampaign is focused on providing users with robust automation tools, while GetResponse puts more emphasis on email marketing. 

ActiveCampaign also offers a higher degree of customization, allowing users to fine-tune their campaigns for maximum results. In contrast, GetResponse provides more ready-made templates and workflows, making it easier to get started with marketing automation. Ultimately, the choice between ActiveCampaign and GetResponse will come from personal preferences and needs.

Autoresponder Feature

If you’re not using an autoresponder feature in your email marketing, you’re missing out on the opportunity to engage with your customers. Autoresponders allow you to automatically send follow-up emails to people who have subscribed to your list, and they can be a great way to keep your subscribers engaged. 

One key feature both platforms offer is an autoresponder, which can automatically send replies to customers or prospects who take actions, such as signing up for a newsletter or making a purchase. 

Autoresponders can be an extremely effective marketing tool, as they allow businesses to nurture leads and build relationships with customers without requiring manual intervention.

Regarding autoresponders, both GetResponse and ActiveCampaign offer similar features, so it comes down to preference in terms of which platform between GetResponse vs ActiveCampaign you want to use.

GetResponse’s autoresponder feature can be a great way to nurture leads, build relationships, and even close sales without having to manually send each email. The feature can send various emails, including content, promotions, relationship-building, and more. 

You can also customize the timing and frequency of the emails in your autoresponder series based on your specific needs. If you’re unsure how to get started with the autoresponder feature in GetResponse, plenty of resources are available to help you get the most out of this powerful tool.

ActiveCampaign’s autoresponder feature is one of the most robust on the market. It allows you to set up automated emails triggered by specific events, such as when someone subscribes to your list or makes a purchase. You can also use autoresponders to send welcome emails, thank-you emails, and even birthday messages. 

With ActiveCampaign, you have everything you need to create powerful autoresponder campaigns that will help you build relationships with your subscribers and grow your business.


 Deciding on a suitable pricing model for your business can be daunting. There are many factors to consider, and it’s hard to know which is best for you.

Getresponse pricing plans

For organizations that need specific features, GetResponse offers a pay-as-you-go model, which means you only pay for the features you use. GetResponse can be a great option if you’re just starting or don’t need all the bells and whistles.

However, it can get expensive if you start to use more features, and there’s no discount for prepaying. For example, the ActiveCampaign SMS pricing model allows users to pay a flat rate regardless of how many SMS they send. It can be beneficial if you need all the features, but it can also be more expensive in the long run.

Activecampaign pricing plans

ActiveCampaign offers various pricing plans to fit the needs of any business. The Basic plan starts at $29 per month and includes features such as:

  • Email automation

  • Contact management

  • Detailed reporting.

The Plus plan starts at $49 per month and adds advanced segmentation, predictive sending, and powerful integrations. ActiveCampaign offers a Professional plan starting at $149 per month for businesses that need even more robust features. 

This plan includes all of the Plus plan’s features, unlimited users, dedicated account management, and custom branding. No matter what size business you have, the platform has a pricing ActiveCampaign plan that will fit your needs.

GetResponse’s simplest plan, GetResponse Email Marketing, starts at $13.12 per month and includes all the essential features, such as:

  • Unlimited emails

  • Autoresponders

  • Unlimited Landing pages

For businesses that need more advanced features, such as webinar capabilities and marketing automation, GetResponse offers several premium plans starting at $49 per month.

Sign Up Forms

Email Sign up Forms

The most crucial part of any signup form is the call to action. That tells users what they need to do to complete the signup process. For example, a call to action might say, “Enter your email address to subscribe.” It should be clear, concise, and easy to understand. 

Once users have completed the call to action, they should get taken to a thank-you page confirming their subscription. The page should also include a link to the main website so that users can continue browsing.

ActiveCampaign and GetResponse’s signup forms have some key differences. GetResponse offers templates that can be customized to match your brand. You can also add custom fields to collect additional information from subscribers. 

ActiveCampaign, on the other hand, offers a more limited selection of templates but allows you to create multi-step forms. This option can be useful to segment your list or collect more information from subscribers upfront.

If you’re looking for a reliable and user-friendly signup form service, GetResponse is a great option. With GetResponse, you can create custom signup forms that match the look and feel of your website. You can also add autoresponders so that new subscribers automatically receive a welcome message. GetResponse makes getting started with signup forms easy, and their customer support team is always available to help if you have any questions.

The signup form is the first step in getting people to join your ActiveCampaign list. You can find the signup form builder in the Lists tab of your account. To create a signup form, you’ll need to choose a list to add subscribers to, name your form, and then design it. 

The form builder offers several customization options, so you can create a form that matches your brand’s look and feel. Once you’re happy with your form, you can embed it on your website or share the link with people who want to sign up. And that’s it! With ActiveCampaign, creating a signup form is quick and easy.

Built-in Stock Photos

With over one million high-quality photos, illustrations, and vectors, the ActiveCampaign library has something for everyone. And best of all, it’s free to use. So whether you’re looking for the perfect image to accompany your next blog post or email campaign, ActiveCampaign has you covered. Log in to your account today and start browsing our library of royalty-free stock photos.

Similarly, GetResponse offers a built-in stock photo library that makes it easy to find the perfect image for your needs. With thousands of royalty-free photos to choose from, all organized into easy-to-search categories, GetResponse makes it easy to find the right image for your next project. 

In addition, new photos are added to the library regularly, so you’ll always have access to the latest and most incredible images. As a result, GetResponse’s built-in stock photo library is an essential resource for any online marketer.

ActiveCampaign’s stock photo library is significantly larger. In addition, ActiveCampaign offers a broader range of image editing tools, making it easy to customize photos to match your brand. 

GetResponse, on the other hand, offers a more limited selection of photos and lacks some advanced editing features. As a result, if you’re looking for a platform with a robust stock photo library and powerful image editing capabilities, ActiveCampaign is a top choice.

Ease of Use

Ease of use

ActiveCampaign’s ease of use is one of its most powerful features. The platform is intuitive and easy to use, even for users with no prior experience with marketing automation. 

ActiveCampaign videos and extensive documentation and support resources also make it easy to get started and troubleshoot any issues that may arise. 

Overall, ActiveCampaign’s streamlined interface makes it an ideal choice for businesses of all sizes looking for a comprehensive marketing solution.

On the other hand, GetResponse is one of the most user-friendly email marketing platforms on the market. Designed with small businesses in mind, GetResponse makes it easy to create and send newsletters, promotional emails, and automated campaigns. 

The platform’s intuitive editor makes it simple to design beautiful email templates, and its wide range of features allows businesses to tailor their communications to fit their needs. Best of all, GetResponse offers a free trial so businesses can try it before they buy. With its low price point and ease of use, GetResponse is an excellent choice for small businesses looking to get started with email marketing.

So, which platform is easier to use? ActiveCampaign offers a more intuitive interface than GetResponse, making navigating and finding the features you need easier. 

In addition, ActiveCampaign’s documentation is more user-friendly, providing clear instructions on how to use each feature. However, GetResponse’s interface isn’t as cluttered as ActiveCampaign’s, making it slightly less overwhelming for first-time users. Ultimately, both platforms are pretty easy to use, but ActiveCampaign has a slight edge in user-friendliness.

Reporting and Analytics

As a business owner, it’s crucial to have access to reporting and analytics tools to make informed decisions about your marketing campaigns. GetResponse is a tool that provides detailed reporting and analytics on your email marketing campaigns. 

Getresponse meial analytics

With GetResponse, you can see how many people opened your email, clicked on the links, and unsubscribed from your list. You can also segment your list so you can see how different groups of people responded to your email. GetResponse is an essential tool for any business owner who wants to get the most out of their email marketing campaigns.

Activecampaign tracking and analytics

ActiveCampaign offers a range of features for tracking campaign performance, including:

  • Open and click rates

  • Delivery times

  • Unsubscribe rates

In addition, the platform provides users with detailed reports on campaign results, allowing businesses to track their progress and identify areas for improvement. ActiveCampaign is essential for any business that wants to improve its email marketing efforts.

While both platforms offer robust reporting and analytics features, there are some critical differences between the two. ActiveCampaign’s reporting is more detailed and customizable, allowing users to track specific metrics and generate reports tailored to their needs. 

GetResponse, on the other hand, offers a more streamlined approach with fewer customization options. However, it does provide users with ready-made reports that can be easily generated with a few clicks. Ultimately, the best platform for reporting and analytics depends on the user’s specific needs.

Customer Support

GetResponse provides 24/7 customer support via LiveChat, phone support, and email in English, Polish, Russian, Hungarian, Ukrainian, French, and German. Their email and live chat support are available only on weekdays. 

The customer support team is friendly, knowledgeable, and always quick to respond to any questions or concerns. They always help their customers to troubleshoot any technical issue. Overall, the level of customer support offered by GetResponse is impressive.

ActiveCampaign offers telephone support during regular business hours and 24/7 email and live chat support. Regarding response times, ActiveCampaign is generally faster, with most inquiries being answered within an hour. GetResponse’s response times vary depending on the issue, but they’re typically slower than ActiveCampaign. 

Overall, ActiveCampaign offers better customer support than GetResponse, making it the better choice for businesses that want to provide a top-notch level of service to their customers.

Free Trial

 Are you looking to start using email marketing but not sure where to begin? GetResponse offers a free trial so that you can test out their powerful email marketing platform risk-free! 

With GetResponse, you’ll be able to create beautiful emails, automate your marketing campaigns, track your results, and more. Plus, their customer support is top-notch in case you need any help along the way.

ActiveCampaign’s free trial allows potential customers to try the product before committing to a paid plan. The Active Campaign free trial includes all of the features of the paid plans, so customers can get a full sense of what the product offers. 

With the Active Campaign trial, customers can take their time to explore ActiveCampaign and decide if it’s the right fit for them. Customers simply need to provide their email addresses to sign up for the free trial. No credit card is required, so there is no risk for potential customers. 

The ActiveCampaign free trial is an excellent way for businesses to explore the product and decide if it’s right for them.

ActiveCampaign has a slightly higher price point than GetResponse but offers a few more advanced features, such as lead scoring and split testing. Overall, both platforms are relatively similar in terms of features and price. 

The main difference is the length of the free trial period. ActiveCampaign’s shorter free trial may be more suited for users who want a quick overview of the platform, while GetResponse’s longer free trial gives users more time to explore all the features.

Money-Back Guarantee

 ActiveCampaign wants every customer to be 100% satisfied with their purchase. The platform offers a 60-day money-back guarantee on all its plans. If you’re unhappy with your purchase, simply contact the support team within 60 days, and ActiveCampaign will refund your purchase. 

ActiveCampaign wants everyone to feel confident with their services, and their money-back guarantee ensures you can try them risk-free.

GetResponse prides itself on its industry-leading satisfaction guarantee. If you’re unhappy with their service, just let them know within 30 days, and you will get a full refund. GetResponse strives to make every customer 100% satisfied.

If you’re looking for a longer trial period to test out the features of each platform, GetResponse is the better option. However, the shorter trial period shouldn’t be an issue if you’re confident that ActiveCampaign is the right tool for your business. Whichever company you choose, you can be sure that you’re getting a quality product with a generous money-back guarantee.

Frequently Asked Questions


Here are some frequently asked questions about GetResponse vs ActiveCampaign.

Is ActiveCampaign better than MailChimp?

 In general, ActiveCampaign is better than MailChimp. MailChimp is a notorious marketing platform that enables businesses to engage with their customers and automate their marketing efforts.

However, ActiveCampaign is a sophisticated tool with exceptional features at a relatively affordable price, making it the better option for advanced email marketing.

Is GetResponse better than MailChimp?

 While MailChimp is slightly more affordable and easier to use, GetResponse is the better option. GetResponse has more advanced features which enable a stronger email marketing effort.

Can you integrate GetResponse and ActiveCampaign with WordPress?

 Yes, you can integrate both platforms with WordPress. GetResponse and ActiveCampaign offer WordPress plugins that make integration seamless.

Final Thoughts

GetResponse vs ActiveCampaign are two of the most popular email marketing platforms. Both offer various features and tools to help businesses connect with their customers and grow their audience. So, which one is the best for your business? GetResponse offers several advantages for businesses. 

It includes an easy-to-use interface, a wide range of templates, and powerful automation features. In addition, GetResponse offers a free plan for businesses with up to 1,000 subscribers. 

On the other hand, ActiveCampaign has many features that make it an attractive option for businesses. These include automatic segmentation, behavior-based automation, and robust reporting tools. 

ActiveCampaign also has a free plan for businesses with up to 500 subscribers. However, it should be noted that ActiveCampaign’s free plan doesn’t include some of the platform’s most powerful features. So, which email marketing platform is right for your business? 

If you’re looking for an easy-to-use platform with a wide range of features, GetResponse is a good option. If you need more advanced features, such as behavior-based automation or robust reporting tools, ActiveCampaign may be a better choice. Ultimately, the best platform for your business depends on your needs and preferences.


Facebook ads consultant - Walter Voronovic


Walter Voronovic shares accurate, honest & pragmatic information on how to use the internet to build profitable digital business assets. 




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