How to Add SEO Keywords to Squarespace

how to add seo keywords to squarespace

Table of Contents

As a website owner, you know that getting traffic is vital for your website’s success. Without traffic, your website will not reach your target audience and fail to achieve its main objectives. One way to improve your website’s visibility is through the right use of SEO keywords. In this article, we will show you how to add SEO keywords to your Squarespace website, step by step.

Understanding the Importance of SEO Keywords

SEO keywords are an essential component of search engine optimization, which is the process of optimizing your website to rank higher in search engine results pages (SERPs). Search engines like Google use complex algorithms to determine which websites are the most relevant to a user’s search query. By using relevant keywords in your website’s content, you can improve your chances of appearing higher in search results.

However, it’s important to note that simply stuffing your website with keywords won’t necessarily improve your search engine ranking. In fact, using too many keywords or using them inappropriately can actually hurt your ranking. Search engines are sophisticated enough to detect when a website is trying to manipulate its ranking through keyword stuffing or other black-hat SEO techniques.

What are SEO Keywords?

SEO keywords are words and phrases that people use when searching for information online. They reflect the topics that your website content covers and are used to help search engines understand what your website is about. For example, if you have a website about pet care, some relevant keywords might include ‘dog grooming tips,’ ‘cat food reviews,’ and ‘pet health advice.’

It’s important to choose keywords that are relevant to your website’s content and that accurately reflect what users are searching for. This will help ensure that the traffic you receive from search engines is high-quality and relevant to your website.

Why are SEO Keywords Crucial for Your Squarespace Website?

Proper use of SEO keywords can have a significant impact on your Squarespace website’s visibility in search engine results. When your website appears higher in search results, it’s more likely to be seen by potential customers, which can lead to increased traffic and sales.

However, it’s important to use keywords in a way that is natural and organic. This means incorporating them into your content in a way that reads well and provides value to your readers. Keyword stuffing or using irrelevant keywords can actually harm your website’s ranking and turn off potential customers.

Ultimately, the key to successful SEO is to create high-quality content that is relevant to your target audience and inherently incorporates relevant keywords. By doing so, you can improve your website’s visibility, attract more traffic, and ultimately grow your business.

Setting Up Your Squarespace Website for SEO Success

Now that you understand why SEO keywords are important, it’s time to set up your website for SEO success. Here are some important things you should consider:

Choosing the Right Template

Choosing the right Squarespace template is very important. Opt for a template that is SEO-friendly and easy for your target audience to navigate. Squarespace has many templates to choose from, so spend some time finding one that meets your needs.

When choosing a template, consider the layout and design elements that are important for your website. For example, if you’re a photographer, you may want a template that showcases your photos in a visually appealing way. If you’re a blogger, you may want a template that highlights your content and makes it easy for readers to navigate.

Another important factor to consider when choosing a template is mobile responsiveness. With more and more people accessing the internet on their mobile devices, your website must be optimized for mobile viewing. Squarespace templates are designed to be mobile-responsive, so you can rest assured that your website will look great on any device.

Customizing Your Site’s Metadata

Customizing your site metadata is key to placing SEO keywords. Metadata refers to the HTML tags that provide information to search engines about a webpage’s content. Squarespace enables customization of your website’s metadata through the page settings menu, which can be found under the pages tab. You can enter tags such as ‘title tags’, ‘meta descriptions’, and ‘header tags’ to include keywords.

When creating your metadata, it’s important to keep in mind that these tags should accurately reflect the content on your website. Avoid using generic or irrelevant tags, as this can negatively impact your website’s ranking. Instead, focus on using specific and descriptive tags that accurately describe the content on each page.

One way to ensure that your metadata is effective is to conduct keyword research. This involves identifying the keywords and phrases that your target audience is searching for and incorporating them into your metadata. By doing this, you can increase the likelihood that your website will appear in search results for those keywords.

Optimizing Your Site’s URL Structure

Your website URL is another essential factor. Ensure that your website URL structure is straightforward to remember, as it helps with your website’s ranking. Squarespace makes it possible to optimize your website URL by customizing the ‘URL slug,’ which is part of the URL that comes after your domain name.

When creating your URL slug, it’s important to keep it short and descriptive. Avoid using long or complicated URLs, as this can make it difficult for users to remember and share your website. Instead, use simple and concise language that accurately reflects the content on each page.

In addition to optimizing your URL structure, it’s also important to create a sitemap for your website. A sitemap is essentially a list of all the pages on your website, and it helps search engines crawl and index your site more effectively. Squarespace automatically generates a sitemap for your website, so you don’t need to worry about creating one yourself.

By following these tips, you can set up your Squarespace website for SEO success. Remember to regularly update your content and metadata to ensure that your website stays relevant and up-to-date.

Conducting Keyword Research

Now that you’ve set up your website for SEO success, it’s time to conduct keyword research. This step involves finding relevant keywords for your website. The following are some essential steps:

Identifying Your Target Audience

Identifying your target audience is key to determining which keywords to target. Your target audience is the group of people you want to reach with your content. To identify your target audience, create an ideal customer profile by considering factors such as age, gender, location, and interests.

For instance, if your website is about fitness, your target audience could be people who are interested in losing weight, building muscle, or improving their overall health. By identifying your target audience, you can tailor your content to their needs and interests, and use keywords that resonate with them.

Using Keyword Research Tools

Keyword research tools, such as SEMrush, Google AdWords, and MOZ, are very useful for finding relevant keywords for your Squarespace website. These tools can help you identify the most popular keywords in your business niche, and show you how difficult it is to rank for each keyword.

When using keyword research tools, it’s important to choose the right keywords for your website. Look for keywords that have a high search volume, low competition, and are relevant to your content. Avoid using generic or broad keywords, as they are often too competitive and difficult to rank for.

Analyzing Competitor Keywords

Competitor analysis involves analyzing your competitor’s websites to see which keywords they are targeting. Doing so gives you insights into which keywords work well in your business niche. By analyzing your competitors’ keywords, you can identify gaps in their content and create content for the same topics, and rank higher than them on search engine results.

For example, if you notice that your competitors are not targeting a specific keyword related to your business niche, you can create content around that keyword and rank higher than them for that keyword.

However, it’s important not to copy your competitors’ content or keywords directly. Instead, use their insights to create unique and valuable content that resonates with your target audience.

By following these steps, you can conduct effective keyword research for your Squarespace website, and improve your SEO rankings.

Incorporating SEO Keywords into Your Squarespace Content

Now that you have identified the relevant keywords, it’s time to incorporate them into your website content. Below are some ways to use SEO keywords:

Adding Keywords to Page Titles and Descriptions

Add keywords to your page titles and descriptions to improve ranking and visibility to search engines. Ensure that your page title is catchy, informative, and relevant and that your meta description describes your website’s content.

Optimizing Headings and Subheadings

Headings and subheadings are other important place to use keywords. Use relevant keywords that describe your content to make it easier for search engines to understand your content.

Integrating Keywords into Your Site’s Body Text

When writing your website’s content, use relevant keywords throughout the body text to improve visibility to search engines and make it easier for users to find your website via search engines.

Utilizing Keywords in Image Alt Tags

Images on your website are another chance to use keywords. By adding keyword-rich alt tags to your images, you will improve your website’s visibility to search engines. Alt tags are descriptions of the images shown when the image is unavailable or the user’s device cannot display it.


Adding SEO keywords to your Squarespace website is an essential part of boosting your website’s visibility to search engines and driving traffic to your website. Consider updating your website metadata, optimizing your URL structure, conducting thorough keyword research, optimizing your website content, including headings and subheadings, integrating keywords into your body text, and utilizing keywords in image alt tags. By following these steps, you can add SEO keywords to your Squarespace website and enjoy its benefits.

Facebook ads consultant - Walter Voronovic

Walter Voronovic shares accurate, honest & pragmatic information on how to use the internet to build profitable digital business assets. 


Table of Contents
Need Help With Your Marketing Campaigns?

Website Design Workshop:

How To Build a Website Without Coding

Design Sprint is a 4-week online web design workshop with a single goal – help twelve people design & create (a minimum one page) website. 

Quick Overview:

  1. Answer a few quick questions to sign up for the waiting list;
  2. Fill out the Design Sprint Questionnaire (available on the next page.) We’ll use this resource throughout the whole process;
  3. Schedule your introductory call to set up the technical parts like your domain, hosting, WordPress, & Elementor;
  4. Join a live 3-hour online workshop (with your six-person group) once a week for four weeks. During these workshops, I’ll help you re-create (at least one) example page from your Design Sprint Questionnaire; 
  5. Present your work & enter a contest to win free hosting + domain + Elementor for the first year. One out of the twelve participants will receive a 100% reimbursement on their first-year website maintenance fees. First place is judged by a popular vote.

Are You Ready to Build Your Own Website? Join The Design Sprint V1.0 Waiting List!