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How to Set Up Google Ads Conversion Tracking on Shopify

How to Set Up Google Ads Conversion Tracking on Shopify

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If you’re running an online store on Shopify and want to track the effectiveness of your Google Ads campaigns, setting up conversion tracking is essential. 

With conversion tracking, you can see which ads result in sales, how much revenue is driven by each ad, and which keywords and ads are producing the best return on investment (ROI). 

Here’s a step-by-step guide on how to set up Google Ads conversion tracking on Shopify.

Related article: Best Ad Tracking Software: Affordable, Premium & Best (2023)

Understanding Google Ads Conversion Tracking

What is Conversion Tracking?

Conversion tracking is a tool that helps you measure the effectiveness of your Google Ads campaigns by tracking specific actions that users take on your website, such as completing a purchase or signing up for a newsletter. By tracking these actions, you can determine which ads and keywords are driving the most valuable traffic to your site and adjust your campaigns accordingly for better results.

For instance, if you’re running a Google Ads campaign to promote a new product on your Shopify store, conversion tracking can help you see which ads and keywords are driving the most sales. This information can then be used to optimize your campaigns to improve ROI and drive more revenue for your business.

Why is Conversion Tracking Important for Your Shopify Store?

Conversion tracking is especially important for Shopify store owners who want to maximize the ROI of their Google Ads campaigns. By tracking the actions that users take on your site, you can determine which ads and keywords are driving the most sales and adjust your campaigns accordingly for better results.

For example, let’s say you’re running a Google Ads campaign to promote a new line of products on your Shopify store. By using conversion tracking, you can see which ads and keywords are driving the most sales and adjust your campaigns to focus on those high-performing ads and keywords. This can help you maximize your ROI and drive more revenue for your business.

Conversion tracking can also help you identify areas of your website that need improvement. For instance, if you notice that users are abandoning their shopping carts before completing a purchase, you can use conversion tracking to identify the specific pages or steps in the checkout process where users are dropping off. This information can then be used to optimize your checkout process for better conversion rates.

In summary, conversion tracking is a powerful tool that can help you measure the effectiveness of your Google Ads campaigns and make informed decisions about how to optimize them for better ROI. By tracking the actions that users take on your site, you can identify high-performing ads and keywords, as well as areas of your website that need improvement. This can help you maximize your ROI and drive more revenue for your Shopify store.

Setting Up Your Google Ads Account

Google Ads is a powerful tool that can help you reach your target audience and drive more traffic to your website. By setting up conversion tracking, you can measure the effectiveness of your advertising campaigns and make data-driven decisions to improve your results.

Creating a Google Ads Account

Creating a Google Ads account is a straightforward process that can be completed in just a few steps. To get started, go to the Google Ads homepage and click on the “Get started” button. You’ll be prompted to enter some basic information about your business, including your website URL and your billing information.

Once you’ve created your account, you’ll have access to a wide range of tools and features that can help you create and manage your advertising campaigns. You can create ads, set up targeting options, and track your results all from within the Google Ads platform.

Linking Your Google Ads Account to Shopify

If you’re using Shopify to run your online store, you can easily link your Google Ads account to your Shopify store. This will allow you to track conversions and other important metrics directly from your Shopify dashboard.

To link your Google Ads account to your Shopify store, go to your Shopify admin dashboard and click on “Sales Channels” in the left-hand menu. From there, click on “Google” and follow the prompts to connect your Google Ads account to your Shopify store. Once you’ve completed the setup process, you’ll be able to track your conversions and other important metrics directly from your Shopify dashboard.

Overall, setting up conversion tracking in Google Ads can help you improve the effectiveness of your advertising campaigns and drive more traffic to your website. By taking the time to set up your Google Ads account and link it to your Shopify store, you can start seeing results and growing your business in no time.

Preparing Your Shopify Store for Conversion Tracking

If you’re running a Shopify store, you’re probably already aware of the importance of tracking your conversions. By tracking your conversions, you can see which of your marketing efforts are paying off and which ones are falling flat. One of the best ways to track your conversions is through Google Ads conversion tracking. In this guide, we’ll walk you through the steps you need to take to prepare your Shopify store for Google Ads conversion tracking.

Installing the Google Ads Conversion Tracking App

The first step in preparing your Shopify store for Google Ads conversion tracking is to install the Google Ads conversion tracking app. This app allows you to add tracking codes to your Shopify store so Google Ads can track conversions. To install the app, go to the Google Ads conversion tracking app page in the Shopify App Store and click “Add app.” Follow the prompts to install the app on your Shopify store.

Once you’ve installed the app, you’ll need to set it up. The app will guide you through the process of adding the tracking code to your store. This code will be placed on your order confirmation page, so Google Ads can track when a customer completes a purchase on your store.

Configuring Your Shopify Checkout Settings

Now that you’ve installed the conversion tracking app, you need to configure your Shopify checkout settings to allow Google Ads to track conversions. To do this, go to your Shopify admin dashboard and click on “Settings” in the left-hand menu. Click on “Checkout” and scroll down to “Order processing.”

Make sure the “Thank you page” option is selected and that the “Google Ads conversion tracking” box is checked. This will ensure that when a customer completes a purchase on your store, they are redirected to a thank you page that includes the Google Ads conversion tracking code. This will allow Google Ads to track the conversion and provide you with valuable data on your marketing efforts.

It’s important to note that you should only enable Google Ads conversion tracking if you’re running Google Ads campaigns. If you’re not running Google Ads campaigns, there’s no need to enable this feature.

Conclusion

By following these simple steps, you can prepare your Shopify store for Google Ads conversion tracking. This will allow you to track your conversions and make data-driven decisions about your marketing efforts. Remember to only enable Google Ads conversion tracking if you’re running Google Ads campaigns, and always keep an eye on your data to ensure you’re getting the most out of your marketing efforts.

Creating Conversion Actions in Google Ads

Types of Conversion Actions

There are several types of conversion actions you can set up in Google Ads, including purchase conversions, sign-up conversions, and lead form submissions. For most Shopify stores, purchase conversions are the most important type of conversion action to track.

Setting Up Conversion Actions for Your Shopify Store

To set up purchase conversion tracking, go to your Google Ads account and click on “Tools & Settings” in the top-right menu. Click on “Conversions” and then click on the blue plus sign to create a new conversion action. Follow the prompts to create a new purchase conversion action and make sure to select “Shopify” as the conversion source.

Implementing Google Ads Conversion Tracking Code on Shopify

Adding the Conversion Tracking Code to Your Shopify Theme

Once you’ve created your conversion actions in Google Ads, it’s time to add the conversion tracking code to your Shopify store. To do this, go to the “Install your tag” section in your Google Ads account and copy the tracking code. Then, go to your Shopify admin dashboard and click on “Online Store” in the left-hand menu. Click on “Themes” and then click on “Actions” and “Edit Code.” Scroll down to the “theme.liquid” file and paste the tracking code just before the closing “head” tag.

Verifying the Conversion Tracking Code

Once you’ve added the conversion tracking code to your Shopify theme, it’s important to verify that it’s working correctly. To do this, go back to your Google Ads account and click on “Tools & Settings” in the top-right menu. Click on “Conversions” and then click on the name of the conversion action you created. Click on “Tag Setup” and then click on “Test.” Follow the prompts to test the conversion tracking code and make sure it’s working correctly.

Conclusion

Setting up Google Ads conversion tracking on your Shopify store is crucial for measuring the effectiveness of your ad campaigns and optimizing them for better ROI. By following the steps outlined in this guide, you can set up conversion tracking on your store and start making informed decisions about your Google Ads campaigns.

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Facebook ads consultant - Walter Voronovic
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Walter Voronovic shares accurate, honest & pragmatic information on how to use the internet to build profitable digital business assets. 

 

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