Managing your marketing shouldn’t require five different tools.
One for email, one for landing pages, one for your CRM—and none of them talk to each other.
All-in-one marketing platforms bring it all together.
They centralize your email, CRM, funnels, automations, and more—so you can focus on growing your business, not managing software.
In this guide, I’ll cover the 10 best all-in-one marketing platforms for 2025, chosen for their features, value, and ability to simplify your tech stack.
Editor’s Choice: Kartra – My top all-in-one marketing platform pick for 2025. Spring Sale → Get $540 off the all-in-one platform that replaces 8+ tools and supercharges your sales.
Platform | Best For | Starting Price | Key Features | Free Trial |
---|---|---|---|---|
Kartra | All-in-one automation | $119/mo | Funnels, memberships, CRM, email marketing | Not available |
Keap | Small businesses, CRM | $249/mo | CRM, appointments, payments, automation | 14 days |
Systeme.io | Budget-conscious startups | Free – $97/mo | Funnels, email, website, membership, courses | Forever free plan |
ClickFunnels | Funnels & sales | $97/mo | Funnel builder, Smart Checkout, memberships | 14 days |
GoHighLevel | Agencies & B2B | $97–$497/mo | CRM, funnel builder, white-label SaaS tools | 30 days |
GetResponse | Email marketing + courses | $19–$69/mo | Email, automation, AI, ecommerce, webinars | 30 days |
Leadpages | PPC-focused landing pages | $37–$74/mo | Landing pages, pop-ups, A/B testing, CRM | 14 days |
Ontraport | Custom business automation | $29–$299/mo | Visual builder, CMS, CRM, sales, support tools | 14 days |
ActiveCampaign | Multichannel campaigns | $15–$145+/mo | AI automation, CRM, email, SMS, predictive tools | 14 days |
Simvoly | Funnels + white-label sites | $12–$179/mo | Funnel builder, e-commerce, white-labeling | 14 days |
Kartra is an all-in-one marketing platform designed to streamline online business operations by integrating essential tools into a single, user-friendly interface.
It offers a comprehensive suite of features to automate tasks and enhance business efficiency.
Drag-and-Drop Page Builder: Create professional landing pages effortlessly with an intuitive editor.
Automated Sales Campaigns: Set up and manage sales funnels easily, requiring no prior experience.
Multiple Payment Options: Support for various payment gateways, including PayPal, Authorize.net, and Stripe, providing flexibility for customers.
Affiliate Management System: Comprehensive tools to set commission rates, customize signup questionnaires, and create affiliate portals.
Membership Site Builder: Develop and manage membership sites with different payment tiers, enhancing user engagement.
Analytics and Reporting: Gain insights into email performance and overall business metrics to inform strategic decisions.
Kartra offers three primary subscription plans, each with a discount for annual payments:
Starter Plan:
Monthly: $119/month
Annually: $99/month (billed annually)
Features:
Manage up to 2,500 contacts
1 custom domain
Unlimited emails and SMS
Unlimited products, funnels, pages, forms, memberships, and courses
Access to Kartra AI features
Calendar booking
100 pre-built campaigns
Growth Plan:
Monthly: $229/month
Annually: $189/month (billed annually)
Features:
Manage up to 12,500 contacts
3 custom domains
All features are included in the Starter Plan
Funnel simulation
Webinars for up to 300 attendees
Advanced automations
Affiliate management
Surveys and quizzes
Helpdesk
Professional Plan:
Monthly: $549/month
Annually: $429/month (billed annually)
Features:
Manage up to 25,000 contacts
5 custom domains
All features included in the Growth Plan
Real-time funnel analytics
Webinars for up to 1,000 attendees
Helpdesk live chat
Kartra consolidates multiple business tools into a single subscription, offering significant value despite a higher price point compared to some competitors.
Its extensive feature set and integration capabilities make it a compelling choice for businesses seeking an all-in-one marketing solution.
A complimentary 1:1 onboarding call is available with any plan to assist new users in getting started.
👉 Get $540 off the all-in-one platform that replaces 8+ tools and supercharges your sales
Keap is an all-in-one crm & marketing automation platform. It integrates various business functions into a single solution, offering tools for sales automation, marketing campaigns, customer management, and e-commerce.
Its user-friendly interface and robust automation capabilities make it a valuable asset for small businesses seeking efficiency and scalability.
Keap has streamlined its offering into a single comprehensive plan that includes all the features: CRM, Automation, Email & Text, Pipeline, Payments, Appointments, Reporting.
Base Plan:
Monthly Subscription: $299
Annual Subscription: $2,988 (equates to $249/month)
Includes:
2 users
1,500 contacts
Keap offers a robust all-in-one platform tailored for small businesses aiming to consolidate their sales, marketing, and customer management processes.
With its comprehensive feature set and scalable options, Keap supports businesses in automating tasks, nurturing leads, and driving growth effectively.
Systeme is an all-in-one sales and marketing automation software that integrates all aspects of online business management.
Aurélien Amacker, the founder of systeme.io, created this platform to consolidate all the small tools and software he used into one seamless tool.
He built Systeme to be affordable, effective, and easy to navigate for entrepreneurs.
In fact, “there are just six tools you need to run your business online — we have all of them”, reflecting Systeme’s mission to include everything you need to run your business on a single site.
It’s a complete course management system, enabling you to share knowledge and generate income from your expertise.
Your email list is automatically integrated into your funnels and website, saving you time so you can send follow-up emails seamlessly.
In other words, you can capture leads, nurture them with unlimited email campaigns, and track conversions without needing a separate email marketing tool.
One of the biggest advantages of Systeme is its high value for the price.
It’s an all-inclusive platform offered at a very reasonable cost, including a forever-free option and affordable upgrades.
The free plan alone is highly generous, and the paid plans unlock even more unlimited features as you scale up.
Systeme is a fantastic all-in-one tool to ensure a smooth, worry-free process of starting and growing an online business.
It combines funnels, email marketing, websites, courses, and more into one user-friendly package. Best of all, it does so at a low cost and offers scalable options that grow with your business.
ClickFunnels is an excellent choice for beginners and experts alike, offering a comprehensive all-in-one marketing software.
Its features are plentiful yet remain easy to manage, making it simple to build everything from sales funnels to entire websites.
The platform’s funnel-building capabilities are impactful and can significantly help grow your business.
Among all entries in this list, ClickFunnels stands out for having some of the handiest, most user-friendly tools.
It even provides training resources (including online courses) to help you get the most out of their sales funnel software.
Easy Funnel & Page Builder: ClickFunnels provides an intuitive drag-and-drop editor for building landing pages and funnels.
You can choose from many pre-designed templates and customize them without any coding, letting you create pages in minutes that perfectly fit your brand.
Funnel Hub (Website Dashboard): The new Funnel Hub acts as a centralized hub for your entire online presence.
Instead of juggling separate pages and funnels, ClickFunnels 2.0 organizes everything more like a traditional website – with a unified dashboard for your homepage, blog, products, cart, customer center, and more.
Smart Checkout for Sales: ClickFunnels’ Smart Checkout system optimizes the purchasing process to boost conversions.
It recognizes returning customers as soon as they enter their email, automatically populating their shipping and payment details – no more repeat form-filling or lost sales due to forgotten passwords.
During checkout, you can seamlessly offer one-click upsells and “one-time offers” based on what’s in the customer’s cart. This streamlined, personalized checkout experience helps turn more browsers into buyers and increase your average order value.
Global Products: This standout e-commerce feature lets you create a product once and sell it across all your funnels.
In other words, you don’t need to re-create the same product for every funnel or offer.
Add your product to any funnel (as the main offer, an upsell, or an order bump) and any changes you make will update everywhere automatically.
Built-In Email Marketing & CRM: ClickFunnels includes built-in email marketing automation and a CRM system, so there’s no need to integrate a third-party email tool or customer database – it’s all provided inside the platform.
You can capture leads, send email campaigns, automate follow-ups, and manage contacts and deals in one place, which helps you nurture prospects and customers like a pro.
Online Courses and Membership Sites: In addition to funnels, ClickFunnels lets you create online courses or membership areas with ease.
You can package your knowledge into courses or build members-only content sites to generate recurring revenue and community engagement.
(ClickFunnels also offers other useful tools like a blog builder for content marketing, robust analytics with A/B testing to optimize your pages, a community builder for customer engagement, and seamless third-party integrations. In short, it covers virtually every aspect of marketing and selling online.)
All ClickFunnels plans receive a discount when billed annually (save ~20%), but the standard monthly options are as follows.
Startup is the entry plan at $97 per month, which supports up to 3 Brand Workspaces and 3 users (ideal for a small business or solo entrepreneur).
Despite being the basic tier, it includes all core features – you get unlimited funnels, pages, courses, contacts, members, and more.
For those needing more capacity, the Pro plan is $297 per month, allowing up to 10 workspaces and 10 users for larger teams.
Pro likewise provides unlimited funnels, pages, courses, contacts, etc., along with the full range of ClickFunnels features for advanced users.
Both plans come with the Funnel Builder, Smart Checkout, email marketing, CRM, and everything described above.
There are no painful feature caps on funnel count or traffic, so even the Startup plan can scale with you as your business grows.
ClickFunnels heavily targets entrepreneurs, smaller companies, and startups, with many funnel templates and resources that perfectly suit those businesses.
The product is very easy to learn – it has a short learning curve, especially given the drag-and-drop simplicity – and there are plenty of tutorials and courses from the ClickFunnels team to help new users find success.
All plans come with a free 14-day trial (and even a 30-day money-back guarantee), allowing you to get a real feel for the service before committing financially.
If you need an all-in-one funnel and marketing platform that can grow with your business, ClickFunnels is a proven choice that delivers results.
GoHighLevel is an all-in-one marketing platform that stands out for its marketing-focused features and breadth of tools.
It provides almost every tool a marketing-centric business might require, from funnel builders to CRM and automation.
This platform is particularly well-suited for digital marketers, small businesses, agencies, and even freelancers who want to sell online courses or memberships, thanks to its robust feature set aimed at driving sales and engagement.
GoHighLevel markets itself as a white-label marketing CRM that lets you add unlimited contacts and users without increasing costs, reinforcing its value as a cost-effective all-in-one tool.
GoHighLevel offers three pricing plans as of 2025, each with flat monthly pricing (no per-user or per-contact fees).
All plans include unlimited users and contacts, and come with a 14-day free trial:
All plans can be tried free for 14 days, so you can test out GoHighLevel’s features before committing.
Annual billing is available at a discount (typically 20% off) if you decide to subscribe long-term.
GoHighLevel is a powerful all-in-one business platform perfect for marketing-focused businesses. Its main target market is agencies that need a wide range of integrated tools.
If your goal is to improve customer retention and boost sales conversions – all while consolidating your tech stack – GoHighLevel delivers with its combination of CRM, funnel builder, automation, and multi-channel communications.
It’s particularly strong for building lead generation landing pages and managing funnels, then following up via email, text, and other channels from one dashboard.
👉 Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
GetResponse started as a dedicated email marketing platform and has since evolved into a full, all-in-one marketing solution.
Email marketing automation remains its core strength, allowing you to send targeted sequences like abandoned cart emails, confirmation messages, and set up follow-up offers.
Beyond email, GetResponse now offers tools for landing pages and even basic websites (with an AI-driven builder) to support sales funnels – the templates are solid for creating functional pages, though still relatively basic compared to stand-alone site builders.
The platform also extends into webinar hosting and online course creation, bringing email, automation, and content monetization (like paid newsletters and courses) together in one affordable system.
Flexible marketing automation: Build complex workflows with if/then conditions and multiple channels.
Unlike some competitors, it imposes no limits on automation flow complexity (higher-tier plans include unlimited automation workflows.
This means you can trigger emails, SMS, or other actions based on user behavior and segment data for highly personalized campaigns
Organized list management & segmentation: Managing your subscriber list is straightforward.
GetResponse provides advanced segmentation and tagging, letting you group contacts by behavior or attributes for precise targeting.
Features like contact scoring and detailed subscriber profiles make it easy to access and organize your contacts quickly.
Multi-channel customer engagement: GetResponse includes a built-in live chat feature, opening a new avenue for potential customers to reach you in real time.
It also supports SMS texting and web push notifications natively, so you can engage customers via email, chat, SMS, and push – all from one dashboard.
AI-powered tools: GetResponse offers an AI Email Generator to quickly craft email content, AI subject line suggestions, and even an AI Landing Page creator to speed up page design.
For e-commerce users, an AI-based Product Recommendations engine analyzes visitor behavior and purchase history to suggest products they’re most likely to buy.
Comprehensive analytics: The platform provides in-depth data reports for all your campaigns, presented in an easy-to-read interface.
You get real-time stats on email opens, clicks, sales, and more, plus conversion tracking for pages and webinars.
All features (emails, landing pages, forms, ads, etc.) feed into a unified reporting dashboard so you can measure performance and ROI and optimize your strategy accordingly.
Integrated ads and social media management: GetResponse allows you to create and monitor your Facebook, Instagram (Meta), and Google ads directly from your account.
You can design ads with a step-by-step builder (including an AI assistant for ad copy) and sync audiences from your email list for retargeting.
GetResponse offers a 30-day free trial for all features (no credit card required).
After that, there are three main paid plans (Starter, Marketer, and Creator) and an Enterprise tier.
Annual billing gives an ~18% discount off these rates. (All prices below are base rates for up to 1,000 subscribers, billed monthly, without discounts.)
Starter – $19 per month. This entry plan includes unlimited email newsletters (sending), unlimited landing pages, the Website Builder, basic segmentation, signup forms & popups, and API integrations. It covers all the fundamentals to grow your list with email marketing and lead capture tools.
Marketer – $59 per month. This mid-tier adds more advanced tools on top of Starter. You get unlimited marketing automation workflows, advanced segmentation and contact scoring, abandoned cart recovery, promo codes, and other e-commerce email features. (Notably, webinars were previously in this tier, but are now moved to the Creator plan.) Marketer is ideal for businesses looking to promote and sell across multiple channels with richer automation.
Creator – $69 per month. This top standard plan unlocks GetResponse’s content monetization features. It includes everything in Marketer plus the AI Course Creator, ability to build unlimited online courses (up to 500 students) with quizzes & certificates, Premium Newsletters (paid subscriptions), webinars (live or on-demand sessions), a Creator’s storefront/profile, and no transaction fees on sales. The Creator plan is tailored for knowledge entrepreneurs who want to sell courses or paid content in addition to doing email marketing.
Enterprise (Max) – Custom pricing. This is a scalable plan for large organizations and high-volume senders. It includes all features of the Creator plan, and adds premium 24/7 support, a dedicated IP address, single sign-on (SSO), SMS marketing automation, mobile push notifications, AI product recommendations, transactional emails, and support for unlimited users on the account. Enterprise users also get a dedicated success manager and migration assistance via the GetResponse MAX program.
(Note: GetResponse’s pricing scales with list size – for example, the Starter plan starts at $19/month for 1,000 contacts and increases for larger subscriber counts.
Discounts of 18% for annual and around 30% for 24-month commitments may be available.)
GetResponse’s evolution into an all-in-one marketing software (including webinars, course creation, e-commerce features, and AI tools) means you can handle most of your marketing needs in one place at a very competitive price point.
Overall, the paid plans provide great value given the depth of features on offer, and you can scale up as your list grows.
The free trial offers a risk-free way to try out GetResponse’s capabilities without any constraints.
Leadpages is a user-friendly, all-in-one marketing solution designed to help businesses create high-converting landing pages and websites without the need for coding skills.
It offers a suite of tools to optimize lead generation and conversion rates, making it a valuable asset for entrepreneurs and small to medium-sized businesses.
Drag-and-Drop Builder: Customize landing pages and websites effortlessly with an intuitive drag-and-drop interface, eliminating the need for technical expertise.
Conversion Tools: Enhance lead generation with features like pop-ups, alert bars, and opt-in forms, all designed to capture visitor information effectively.
AI-Powered Features: Utilize AI copywriting and AI image generation tools to create compelling content and visuals swiftly, streamlining the page creation process.
Leadmeter: Receive real-time optimization suggestions to improve page performance, leveraging data-driven insights for better conversion rates.
A/B Testing: Test different versions of your pages to determine which elements resonate most with your audience, allowing for data-informed decisions to boost engagement.
Mobile Responsiveness: Ensure all pages are optimized for mobile devices, providing a seamless experience for visitors on smartphones and tablets.
Integrations: Connect seamlessly with over 90 marketing tools and platforms, including email marketing services and CRM systems, to streamline your marketing efforts.
Leadpages offers two main pricing plans, both with unlimited traffic and leads:
Standard Plan: Priced at $37 per month (billed annually), this plan includes:
5 landing pages
1 custom domain
Access to the drag-and-drop builder
Pop-ups and alert bars
250+ conversion-optimized templates
Website builder
Integration with over 90 tools
Pro Plan: At $74 per month (billed annually), this plan offers:
Unlimited landing pages
3 custom domains
All features in the Standard Plan
A/B split testing
E-commerce capabilities with no transaction fees
Blogging functionality
Ability to add team members
Both plans come with a 14-day free trial, allowing users to explore the platform’s features before committing.
Leadpages stands out as a robust solution for businesses aiming to enhance their online presence and lead generation efforts.
Its combination of ease of use, AI-powered tools, and comprehensive conversion features makes it a compelling choice for those seeking to create effective landing pages and websites without extensive technical knowledge.
The platform’s pricing plans cater to different business needs, ensuring scalability as your business grows.
Ontraport is an all-in-one business platform that combines all your sales, marketing, and customer support operations into one system.
It eliminates the need to juggle separate tools – every step of your customer journey can be managed in one place.
Ontraport helps you build a stable foundation for growth by automating tedious manual tasks and consolidating data.
This all-in-one approach means fewer things “fall through the cracks” and ensures your team can effortlessly scale outreach and customer management.
(Ontraport also includes robust e-commerce capabilities – such as payment processing, subscription management, and one-click upsells – and it integrates these with your CRM and marketing campaigns.
These standard all-in-one features round out the toolkit, though they are similar to what other platforms offer.)
Ontraport’s pricing is divided into four subscription tiers: Basic, Plus, Pro, and Enterprise.
The Basic plan starts at $29 per month (with an annual payment option for a lower effective rate), and higher tiers increase in price to accommodate growing needs.
The Enterprise plan is the most advanced option – roughly around $299 per month for large databases, offering expanded contact limits and enhanced capabilities for scaling businesses.
All plans include the core all-in-one features; you essentially upgrade to raise your contact/account limits or unlock higher-volume capacities.
Notably, Ontraport’s pricing scales as you do, so you “never pay for features you don’t need” while having the option to access more as your business grows.
A 14-day free trial is available on all plans, and there are no long-term contracts (you can choose monthly or annual billing as needed).
Ontraport is an all-in-one marketing automation and CRM platform that delivers enterprise-grade power in a package designed for small and mid-sized businesses.
It combines advanced functionality (from a unified contact database to multi-channel campaign automation and a custom CMS) with user-friendly, no-code tools.
The result is a single system that can handle your marketing, sales, online pages, and customer communications seamlessly.
By having everything natively integrated, Ontraport makes it easier to execute your campaigns and track your sales without the complexity of stitching together multiple apps.
👉 Try Ontraport Free for 14 Days
ActiveCampaign is an all-in-one marketing automation platform that connects the various aspects of email marketing, e-commerce, and sales.
It grows your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns.
The platform also offers friendly support and a built-in CRM, using automation to assist each user’s unique needs in managing and nurturing their contacts.
ActiveCampaign offers four primary plans, each tailored to different business needs:
Starter Plan: Starts at $15/mo. Designed for individuals focusing on essential email marketing and automation. It includes 1 user seat (with the option to purchase an additional seat), supports up to 25,000 contacts, and offers features like email marketing automation, basic e-commerce integrations, and website tracking.
Plus Plan: Starts at $45/mo. Ideal for businesses advancing from beginner tools, this plan includes 1 user seat (with the ability to purchase more), multichannel marketing automation, landing pages, web push notifications, and AI content generation.
Professional Plan: Starts at $79/m.o. Suited for businesses requiring full omnichannel marketing automation, it offers 3 user seats (with the option to add more), advanced automation triggers and actions, predictive sending, revenue and conversion attribution, and custom event tracking.
Enterprise Plan: Starts at $145/mo. Geared towards organizations prioritizing robust security and dedicated support, this plan includes 5 user seats (expandable), custom reporting, single sign-on, HIPAA support, and access to premium CRM integrations like Salesforce and Microsoft Dynamics 365.
ActiveCampaign excels at customer outreach and experience, combining robust automation with an easy-to-use platform.
It is superb in supporting customer relationships – from email and SMS engagement to managing sales via the integrated CRM, all backed by helpful live chat and a dedicated support team.
This all-in-one solution continues to stand out for its innovative features (like AI-driven predictions and multi-channel messaging) that help marketers save time and drive better results.
👉 Try ActiveCampaign Free for 14 Days
Simvoly is an all-inclusive marketing platform that combines a drag-and-drop website builder with a sales funnel builder and integrated marketing tools.
It’s especially geared towards creating high-converting funnels and websites with ease, providing plenty of mobile-responsive templates and an intuitive page.
Simvoly also includes built-in email marketing and automation features to streamline follow-ups, and even offers white-label solutions for agencies to rebrand the platform for their clients.
In short, it aims to simplify building your online presence – from your main site to your sales funnels – under one roof.
Simvoly’s pricing is divided into four main subscription tiers for Websites & Funnels, with costs varying based on features and usage limits.
The plans are Personal, Business, Growth, and Pro, ranging roughly from $12/month (if paid annually for Personal) up to $179/month (on a month-to-month Pro plan).
The Personal plan is the entry-level option (one website and funnel, suitable for basic use), while the Pro plan supports multiple websites and unlimited funnels, along with the highest limits on contacts and bandwidth.
All plans include core features like the site builder, funnel builder, e-commerce, and automation tools.
Simvoly does not have a permanent free plan (only paid plans), but it offers a free 14-day trial so you can test the platform risk-free
While Simvoly is hyper-focused on funnels and websites, it successfully merges your web presence with marketing operations in a single platform.
The positives outweigh the negatives – you get an all-in-one website building solution that empowers you to create a fully functional e-commerce store and sales funnel with ease.
Features like intuitive drag-and-drop editing, 0% transaction fees on sales, and optional white-labeling add to its appeal for entrepreneurs and agencies alike.
Overall, Simvoly cohesively combines website management, online selling, and automation, making it a compelling choice for growing your business online without juggling multiple tools.
What is an all-in-one marketing platform? An all-in-one marketing platform combines essential digital marketing tools—such as email, CRM, sales funnels, landing pages, and automation—into one software suite to reduce costs, simplify tech stacks, and boost conversions.
Which is the best all-in-one CRM? It depends on your business needs. Kartra and Keap are great for automation + CRM. GoHighLevel is excellent for agencies. ActiveCampaign is best for multichannel campaigns.
What’s the best all-in-one marketing platform for small businesses? Systeme.io is the most affordable. Keap and GetResponse are excellent for growing teams. ActiveCampaign is strong for engagement and personalization.
What’s the difference between a CRM and a marketing platform? A CRM manages contact relationships, deals, and tasks. A marketing platform handles campaigns—email, funnels, ads. All-in-one platforms merge both, simplifying workflows.
All-in-one marketing platforms save entrepreneurs time, energy, and money by putting everything under one roof—from landing pages to lead tracking and automated email campaigns. Whether you need an all-in-one CRM, all-in-one marketing automation tool, or a full-stack sales and marketing platform, this list has you covered.
🎯 Start your free trial with one of these platforms today and take your business to the next level.
Try Kartra → | Free Keap Trial → | Explore Systeme.io → | Test ClickFunnels →
Disclosure: This post contains affiliate links. We may earn a commission at no cost to you if you sign up through our links.