What Are Commercial Intent Keywords? Examples + Tools

Commercial intent keywords (also known as purchase or buying keywords) are search terms that signal a user’s intention to purchase or engage with a business.

They’re the golden tickets of the keyword world, often leading directly to conversions and sales.

For example, “best all-in-one marketing platforms” is a commercial keyword.

The searcher is likely looking to buy an all-in-one marketing platform for their business and is in the decision-making phase.

Importance of Commercial Keywords in Digital Marketing

Commercial keywords are vital for several reasons:

1. Targeted Traffic: They attract users who are ready to buy, not just browse.
2. Higher Conversion Rates: Users searching with commercial intent are more likely to become customers.
3. Competitive Edge: Ranking for these keywords can put you ahead of competitors in your industry.

Pro Tip: Balancing commercial and informational keywords in your content strategy can help you capture users at different stages of the buying journey.

How to Identify Commercial Keywords

Finding the right commercial keywords is like striking gold.

But before you get to work, you need to know what you’re looking for. 

Here are a few examples of commercial intent keywords:

Commercial Intent Keyword Examples:

• “Buy running shoes online”

• “Affordable web hosting plans”

• “Best coffee maker reviews”

• “Discount laptop deals”

• “Order flowers for delivery”

• “Pricing for SEO services”

• “Book a hotel near me”

• “Where to purchase yoga mats”

Next, you’ll need tools to find these keywords. Here are a few of my favorites:

Tools for Finding Commercial Keywords

There are several DIY SEO software tools you can use to find valuable commercial keywords:

• Google Keyword Planner: Free and integrated with Google Ads.
• SEMrush: Offers comprehensive keyword research and competitor analysis.
• Ahrefs: Provides in-depth keyword data and SEO insights.
• SE Ranking: Cheapest of the paid tools. Yet still has a sizable database of 6.7 billion keywords.

Tips for Choosing the Right Commercial Keywords

1. Focus on Relevance: Choose keywords that align closely with your products or services.
2. Consider Search Volume: Look for keywords with decent search volume to ensure enough potential traffic.
3. Analyze Keyword Competition: Balance high-value keywords with those you can realistically rank for.
4. Don’t Ignore Long-Tail Keywords: These specific phrases often have higher conversion rates.

Implementing Commercial Keywords in Your Strategy

Now that you’ve identified your commercial keywords, it’s time to put them to work.

Incorporating Commercial Keywords in SEO

1. Optimize On-Page Content: Naturally include keywords in titles, headings, and throughout your content.
2. Create High-Quality, Relevant Content: Address user needs and questions related to your commercial keywords.
3. Build Quality Backlinks: Enhance your site’s authority by acquiring relevant, high-quality backlinks.

Using Commercial Keywords in PPC Campaigns

1. Create Specific Ad Groups: Group related commercial keywords together for more targeted ads.
2. Craft Compelling Ad Copy: Use commercial keywords in your ad text to increase relevance and click-through rates.
3. Optimize Landing Pages: Ensure your landing pages align with the commercial intent of your keywords.

Conclusion

Commercial intent keywords can drive targeted traffic and boost your business’ conversions.

By understanding what commercial keywords are and how to use them, you can supercharge your online presence and outpace your competition.

Remember, the key to success lies in choosing the right keywords, implementing them strategically, and continuously refining your approach based on results.

So, are you ready to harness the power of commercial keywords and take your digital marketing to the next level?