YouTube remarketing means showing relevant ads to people who have previously interacted with your brand on YouTube, your website, app, or other digital assets.

For example, let’s say someone watches one of your product videos on Youtube but doesn’t make a purchase. 

With remarketing, you can show them an ad later featuring that exact product, reminding them of their interest and encouraging them to buy.

Remarketing is based on the idea that someone who has already engaged with your brand is more likely to convert than a totally cold prospect. 

By targeting these warm leads with tailored messaging, you can get more bang for your advertising buck.

How Youtube Remarketing Works

There are two key aspects to setting up Youtube remarketing:

1. Tagging: You add a special code called a Google tracking pixel (tag) to your website or Youtube videos. This allows you to track who visits specific pages or watches certain videos.
2. Audience Creation: In Google Ads, you set up remarketing lists based on the actions people take. For instance, you might create a list of people who watched at least 50% of a product demo video. Or a list of people who visited your pricing page but didn’t sign up.

Once you have these remarketing lists, you can show highly relevant video ads to these audience segments on Youtube. 

You decide what ads each group sees based on what you know about their interests and behavior.

The more segmented and tailored your remarketing is, the better it performs.

Granular lists and ads that speak directly to where someone is in the buyer’s journey tend to get the highest engagement and conversion rates.

Benefits of Youtube Remarketing

So why bother with Youtube remarketing? 

Two big reasons:

1. It boosts brand awareness and recall. Remarketing exposes your audience to your messaging multiple times, making you more memorable. Even if they don’t convert right away, you stay top-of-mind.
2. It drives higher ROI than generic ads. Everyone who sees your remarketing ads is already familiar with you and has shown some level of intent. By getting hyper-relevant, you can push a higher percentage of them to convert and get more revenue from your ad spend.

Youtube Remarketing Best Practices

To make the most of Youtube remarketing, keep these tips in mind:

• Segment, segment, segment! The more specific your remarketing audiences, the better you can personalize your ads to their needs. Consider segmenting based on the types of videos watched, products viewed, funnel stage, etc.
• Craft compelling creative. Your remarketing ads should feature strong visuals and copy that speak to each segment’s interests and pain points. Include clear calls-to-action.
• Monitor key metrics and optimize regularly. Keep an eye on view rate, click-through rate, conversion rate, etc. A/B test different ads and adjust course based on the data.

Conclusion

So what is Youtube remarketing? 

In a nutshell, it’s a way to get your videos and ads in front of the people most likely to convert, based on their past interactions with your brand. 

By creating audience lists and ads tailored to their place in the buyer’s journey, you’ll stay top of mind, drive more conversions, and maximize the ROI of your video ad campaigns.

Hopefully this explanation has demystified Youtube remarketing for you!

Remember, the more relevant your targeting and creative, the better your results. Now go launch those remarketing campaigns!