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42 SaaS Experts Reveal Their #1 SaaS Growth Hack

SaaS Growth Hacks 700 x 394

According to research done by McKinsey, if a software company grows at 20 percent annually, it has a 92 percent chance of ceasing to exist within a few years.

However, there are people that are able to sustain growth over time and manage to push past challenges life throws their way.

I decided to gather 42 of them and ask them one question:

Whats your #1 SaaS Growth Hack?

Let me tell you, the insights I received from these 42 established SaaS founders, CEO’s & growth marketers were nothing short of amazing! I’ve listed all of them below.

Build in Public


There is a dual fatigue plaguing the world of SaaS: people are both fed up with faceless corporations and they are already paying for too many subscriptions. For software founders seeking recurring revenue and building a professional brand, that’s a double burn.

The best way out of this is leaning into discomfort and serving the underlying psychological needs of our prospective customers: we have to present the humans behind the operation and make it easier for payments to be automated away from the monthly “I am paying for too many things” panic.

To do that, I build my software businesses in public, directly engaging with my customers and partners as I create and improve the product. I show them the real ups and downs of the journey, allowing them to invest their trust, attention, and ultimately their software budget in me and what I offer.

At the same time, I leverage that trust by offering annual plans or, in the beginning, lifetime purchases for early adopters.

Out of sight, out of mind, and I have a whole year —or more— to build a foundation of trust, excellent service, and a true connection with my customers.

I build my software businesses in public, engaging with my customers and partners as I create and improve the product. I show them the ups and downs of the journey, allowing them to invest their trust, attention, and budget in what I offer.

Arvid Kahl
Arvid Kahl

Empowering #buildinginpublic Creators & Founders | Author and Founder.
I help Founders and Entrepreneurs leverage Social media through engagement and empowerment. Say goodbye to dull and cringeworthy tactics of growth; it's time to embrace impactful results-driven lessons that turn heads for all the right reason

Paul Orlando
Paul Orlando

Accelerator/Incubator Managing Director | Expert in Building Innovation Programs, Market Development, Investment Strategy, Product Growth | Proven Record in Startup Ecosystems, VC Fundraising and Bootstrapping

We can learn a lot by looking at customer acquisition costs and lifetime value, but I suggest SaaS businesses first make sure that they understand retention. A subscription business should focus on why customers keep using your service.

Figure Out The Retention Part of Your Unit Economics


We can learn a lot by looking at customer acquisition costs and lifetime value, but I suggest SaaS businesses first make sure that they understand retention.

A subscription business should really focus on why your customers keep using your service. What keeps them coming back? Have they incorporated your service into their workflow? Would they struggle to imagine working without your service?

Look for leading indicators that provide clues. For example, if you segment by frequency of usage, you might find that there are those who use your service daily. Look for ways to develop new features to upsell that segment. What do they value? Don’t just look at usage stats, but reach out to them for more understanding of their own businesses and what you therefore might build.

There will also be those who signed up, played around with the service, but never really used it. Those are the ones at risk of churning. Is there something you could do to keep them? Or should you say no to that segment and then actively make it clear in your communications that you do not serve it? That way, you eliminate future low value customers who will distract your efforts.

Focus on Channel Layering


The #1 hack I would give people is  – Focus on channel layering.

For example, when we think about trying to create demand generation engine on a channel like Linkedin, we go at it from multiple layers.

First, we activate dozens of our teams to post on Linkedin and build topical thought leadership that is platform agnostic (say talking about email optimization or lead conversion or owned assets).

Then the next layer is we reach out to customers and partners and encourage them to share on Linkedin about their favorite use cases with the platform.

Then the third layer is we run ads (especially thought leadership ads, which are promoted organic posts).

With these three layers we drive substantially more revenue and business than if we had any one of these approaches operating independently. 

First, we activate our teams to post on Linkedin and build topical thought leadership. Then we reach out to customers & partners and encourage them to share their favorite use cases with the platform. Then we run thought leadership ads.

Casey Hill
Casey Hill

Sr. Growth Manager | ActiveCampaign | Institutional Consultant | Founder

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR.

‘Sent from iPhone’ in Lead Generation Emails


No, we didn’t send emails from an iPhone. But the simple addition of ‘Sent from iPhone’ at the end of each email instantaneously made our correspondence stand out.

The advantages are diverse: it can imply that a real person is reaching out, that the message is handwritten, and thus more personal.

People tend to receive hundreds of marketing offers and be averse to automated email approaches, but this subtle touch humanizes the interaction.

Furthermore, it often initiates conversations – we received numerous replies just questioning why we hadn’t invested in a mailing program, and from there, we fostered several successful partnerships. It’s an unconventional and distinctive method of making initial contact.

To summarize, consider adding a personal touch to your emails beyond a mere name and surname or ‘love your work’, which has been done countless times.

Include something that implies YOU wrote and manually sent the email – perhaps even leave in a small grammatical error. In today’s world of automation and AI, human connections are valued more than ever.

Consider adding a personal touch to your emails beyond a mere name and surname or 'love your work'. Include something that implies YOU wrote and manually sent the email. In today's world, human connections are valued more than ever.

Karol Andruszkow
Karol Andruszkow

CEO | bowwe.com - BOWWE is an unlimited design tool that allows move your ideas into real products to help creators with no IT and eCommerce knowledge build and promote products and brands on the internet with complex high quality tools and great UX.

Implement a Customer Referral Program With a Dual Incentive Structure


My #1 SaaS Growth Hack is implementing a customer referral program with a dual incentive structure.

When existing customers refer new clients, both parties receive a benefit, such as a month of free service or premium features.

This creates a win-win situation, encouraging current users to actively promote the service while offering new customers a compelling reason to join.

This approach not only lowers customer acquisition costs but also increases customer lifetime value by fostering a community of satisfied and engaged users.

Implement a customer referral program with a dual incentive structure. When existing customers refer new clients, both parties receive a benefit, such as a month of free service or premium features.

Mari Luukkainen
Mari Luukkainen

Mari Luukkainen - Pre-Seed VC 🇫🇮🇸🇪🇪🇪 Icebreaker.vc is a venture capital firm on a mission to help build strong tech companies.

 Joran Hofman
Joran Hofman

Founder | Reditus helps B2B SaaS companies to set up, manage & grow their affiliate program. Leverage the Reditus marketplace to grow outside your own network.

By leveraging someone who has access to your ICP you are also going to build more trust around your brand and product. Two great ways of leveraging someone else its network are; affiliate marketing & running a podcast. 

Leverage People Who Have Access to Your ICP in Bulk 

 

When starting out or even when growing it is going to be hard to reach your Ideal Customer Profile (ICP). You might be able to reach them, but do they really trust you though?

By leveraging someone who has access to your ICP you are also going to build more trust around your brand and product. Two great ways of leveraging someone else its network are; affiliate marketing & running a podcast. 

Affiliate Marketing is a way for others to recommend you, and when they deliver you a paid client you are giving them a kickback fee in return.

The best affiliates to begin with are people who you either know already, are using your product or someone you recruit which has access to your ICP in bulk. Think about someone who has a blog, newsletter, social media presence towards your target audience. 

Running a podcast is a great way to leverage someone else its network. Find experts in your industry, who have a big following from your target audience. Interview them, have them provide value towards your target audience and make sure you ask them to promote the podcast. This way they can share their knowledge, and you can benefit from their network, as you will brand the podcast towards your company.

Cody Miles
Cody Miles

Founder | Ashore is an online proofing system built for high-velocity creatives that increases approval ratings by 50% by automating the approval process and improving the quality of feedback from approvers.

Growth doesn’t come without new and expanding revenue. My recommendation for any SaaS startup is to build their product in a way that allows for volatile pricing models — the ability to update and A/B test pricing at will.

Build Your Product in a Way That Allows To Update and A/B Test Pricing at Will

 

Growth doesn’t come without new and expanding revenue. For a long time, Ashore’s growth struggled from a poor pricing model.

The reality is that even adequate products can have great growth with the right pricing strategy, and optimizing your pricing model is a key component to success.

My recommendation for any SaaS startup is to build their product in a way that allows for volatile pricing models — the ability to update and A/B test pricing at will.

We unlocked the most amount of growth when we leaned into pricing models that increased revenue per unit over time.

I’d encourage any startup to avoid any flat rating pricing model and, instead, lean into models that allow for easy, low barriers to entry and revenue growth through users or usage.

It’s easier to expand revenue per unit than create new revenue, after all!

Sergiy Korolov
Sergiy Korolov

Managing Director, Railsware

Our BRIDGeS framework suits various purposes. It helps you ask the right questions and find the right answers for growth: who your customers are, what they need, and what you can do to solve their problems.

Utilize BRIDGeS Framework

 

Consistent improvement – of both your product and your craft. You can’t win new customers if your product stays the same. And you can’t innovate and improve if the craft of your team – their skills, knowledge, and passion – doesn’t level up.

That’s why we came up with a convenient tool to define the path forward, our BRIDGeS framework, which suits various purposes. It helps you ask the right questions and find the right answers for growth: who your customers are, what they need, and what you can do to solve their problems.

Geoff Roberts
Geoff Roberts

Geoff Roberts is a Co-founder of Outseta, an all-in-one platform to launch a SaaS or membership business.

So many companies invest heavily in content—only to treat the imagery or visuals as an afterthought. That's a missed opportunity— especially for communicating complex topics. Quality illustrations don’t have to cost an arm and leg.

Use Illustrations to Communicate Complex Ideas

 

Throughout my career I’ve watched so many companies invest heavily in content—only to treat the imagery or visuals that accompany their content as an afterthought.

Especially in today’s world of ever scrolling timelines, I see that as a big missed opportunity—and that’s especially true when it comes to communicating complex topics.

 
For example, my start-up provides early stage SaaS and membership businesses with a suite of tools that includes billing, authentication, CRM, and email features—not exactly an easy concept to communicate without a mouthful of words. But this image helped our customer “get it” almost immediately.
OutsetavsStatusQuo
 

Best yet, quality illustrations like this don’t have to cost and arm and leg and can be used across mediums—we’ve used this on our website, in ads, in newsletters, and across social media.

I’d be hard-pressed to show you a marketing investment that I’ve made that generated better ROI.

Josh Ho
Josh Ho

Founder CEO Referral Rock | 2x Podcast Co-host | Referral Rock helps businesses design, launch and manage referral programs.

In the early days, kiss all the frogs. Be more attentive to prospects. Do more for them, be more responsive, give exceptional service worth talking about. I've never seen a market where great service couldn't be used as a differentiator.

Focus on Great Service as a Differentiatior 


In the early days, kiss all the frogs. Be more attentive to prospects. Do more for them, be more responsive, give exceptional service worth talking about. I’ve never seen a market where great service couldn’t be used as a differentiator.
 
If you’re competing in a tough market, as your competitors scale, they pay less and less attention to everyone. They segment, they filter out the noise. Use that to your advantage and sift through to earn your raving fans. 
 
You have more time and passion to help your prospects and customers. As you grow, remember that and try to maintain great service on your terms.
Esben Friis-Jensen
Esben Friis-Jensen

Co-founder and Chief Growth Officer at Userflow. Userflow offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market.

My best growth hack is to do Product-led Growth. Having a freemium or free trial, with great product onboarding that drives to Aha is an extremely powerful way to convert customers at a lower customer acquisition and service cost.

Product Led Growth


My best growth hack is to do Product-led Growth.
 

Having a freemium or free trial, with great product onboarding that drives to Aha is an extremely powerful way to convert customers at a lower customer acquisition and service cost.

One can learn how we do Product-led at Userflow here https://userflow.com/product-led-at-userflow

Stefan Smulders
Stefan Smulders

Chief Strategy Officer & Co-Founder @ expandi.io - Helping companies achieve outstanding results with the most powerful SaaS for outreach approaches

🔥 Bootstrapped to $7M ARR in 2,5 years
🏆 Feat. #54 on Latka
🚀 Grow from 5 to 38 colleagues in just 24 months
👉 +14K paid customers who are loving us
📚 “The CNN” of LinkedIn lead gen strategies | 70k+ monthly blog readers

The #1 growth hack for early-stage SaaS products is “build community.” Gather people around a business problem & challenge they have and help them for free. This is the best source of early adopters & Product Feedback you can get.

Build a Community


The #1 growth hack for early-stage SaaS products is “build community.” Gather people around a business problem & challenge they have and try to discuss trends/tactics & help them with your knowledge for free. This is the best source of early adopters & the best source of Product Feedback you can get.

Get in Touch With Your Best Customers


Segment your users into groups based on their LTV and then get in touch with your best customers to find out what they have in common.

Chat with them over email and try to get them on a call. After a while you should be able to find out what they have in common.

Use these learnings to redo your messaging across all your online presence to make sure it’s really resonating with your ideal customers. Over time this should improve both your conversion rate and lifetime value.

Get in touch with your best customers to find out what they have in common. Use these learnings to redo your messaging across all your online presence. This should improve your conversion rate & LTV.

Andrea Bosoni
Andrea Bosoni

Andrea Bosoni - Founder & Marketer @ zerotomarketing.com. Learn marketing from case studies. Every month I pick a new website and write a short case study explaining exactly how I’d grow it

Page One Hijacking

 
My favorite way to grow a SaaS quickly, especially when you’re new, is a technique I call Page One Hijacking (I’ve written more in depth about it here).
 
Because it’s hard for a new website to rank well in the search engines for any meaningful keywords, you need to get your SaaS company onto the pages that are already on page one.
 
The good news for SaaS is that all you have to do is do a Google search for the “best of” listicles. 
 
For example, I recently acquired a new rank tracking tool called Serpple. It had decent rankings but was still not dominating the top 3 so to implement the Page One Hijacking strategy I did a Google search for “best rank tracking software”.
 
This search returned a ton of listicles that ranked all of our competitors in one place.
 
I then went down the list and reached out to each of the listicles asking them what it would take to get Serpple listed on their blog post.
 
We were able to land some great placements and got instant access to page one of Google for many of our important keywords.
 
The best thing about being on these lists is that the keywords they rank for have really high buying intent so you will actually get conversions from these while you build your own rankings.

This search ("best rank tracking software") returned a ton of listicles that ranked all of our competitors in one place. I then went down the list and reached out to each of the listicles asking them to get Serpple listed on their blog post.

Adam White
Adam White

I've been working in the digital marketing space since 1999 with a strong emphasis on SEO. I've built, bought, grown and sold 18 internet businesses and currently run two more. As a side hustle I write and direct feature films. Best achievement is my beautiful wife and 7 amazing kids.

Pick a Name For Your Company That Starts With The Letter “A”


Pick a name for your company or product that starts with the letter “A”. You’ll automatically be placed at the top of most lists and often be shown above the fold.

Pick a name for your company or product that starts with the letter "A". You'll automatically be placed at the top of most lists and often be shown above the fold.

Jonathan Kazarian
Jonathan Kazarian

CEO @ Accelevents | Event Marketing, Management, and Tech. Accelevents is the everything platform for in-person, virtual, & hybrid events that drive growth.

Prime Tasks


My top recommendation for SaaS growth is a strategy I call “Prime Tasks.” This approach involves committing to one key action each day that showcases your offer to at least 10 new people. It’s a deliberate and consistent effort to expand your product’s reach.

For example, you might send personalized outreach messages on LinkedIn, craft engaging tweets that highlight your product’s unique value, produce informative YouTube videos about your service, or strategically run ads and promote posts on social media platforms. The essential aspect is that each task directly exposes your product to a new audience.

This method is not just about quantitative growth; it’s about qualitative engagement. By choosing tasks that resonate with your target audience, you’re not only broadening your reach but also establishing meaningful connections. Whether it’s a tweet that sparks a conversation or a LinkedIn post that gets shared widely, each action contributes to building a robust presence for your SaaS product.

“Prime Tasks” is about consistent, daily efforts that collectively lead to substantial growth. It’s an effective way to ensure your product gains traction and visibility in a crowded digital landscape, one focused step at a time.

My top recommendation for SaaS growth is "Prime Tasks." This approach involves committing to one key action each day that showcases your offer to at least 10 new people. It's a deliberate and consistent effort to expand your product's reach.

Alex Berman
Alex Berman

Alex Berman, Co-founder and CEO of Galadon.io

Make an Email Based Course


An email based course allows you to kick knowledge authentically without worrying about on-page SEO optimization.

Don’t expect that all of your leads and prospects are experts in your space.

Write up a 5-7 step email course that covers topics your leads are familiar with in their day to day.

Link to the course in your email signature, on your website, and anytime you’re answering an inbound chat.

An email based course allows you to kick knowledge authentically without worrying about on-page SEO optimization. Write up a 5-7 step email course that covers topics your leads are familiar with in their day to day.

Ryan O'Donnell
Ryan O'Donnell

SaaS Founder, Advisor, Speaker & Investor. Full stack marketer building web products that help people do things better and faster. Sales and Business Development guy by trade.

Become a Contributor in an Online Community and Help People Solve Their Problems


Identify segments of customers who would use, and pay, for your product. Sign up to communities where those people hang out. There’s likely hundreds of communities on Facebook as well as dedicated websites and forums catering to specific interests.

Spend time absorbing yourself into that group. No promotion, just understanding their issues. Doing so will improve your product and knowledge of the area.

As always, though, non-technical people will run into issues you know about. So even if your product doesn’t solve those issues – contribute, help, recommend, and build a name for yourself as a contributor and member of the community.

Once your presence is established, perhaps a month or so in (depending on how active the community is) update your profile to share what you work on and how it can solve their problems. Begin gently promoting your product if people have issues which it solve.

People will, in time, begin to switch across – they know you and trust you.

Once you have 10 active community members using your product, your job is done. They’ll promote your product. The cycle continues. Use of your product grows, and the community is yours.

Identify segments of customers who would use, and pay, for your product. Sign up to communities where those people hang out. Once your presence is established, share what you work on and how it can solve their problems.

Thomas Evans
Thomas Evans

Chief Operating Officer at EmailOctopus. At EmailOctopus I'm responsible for all commercial and operational functions including marketing, growth, customer success and product.

Send 50 Emails a Day from 50 Email Domains Each


Number one growth hack for b2b saas is getting 50 email domains to run outbound campaigns, sending 50 emails a day from each.

This lets you reach 2500 prospects a day for just few hundred dollars in software costs, which is uncomparable to costs for other acquisition channels.

Number one growth hack for b2b saas is getting 50 email domains to run outbound campaigns, sending 50 emails a day from each. This lets you reach 2500 prospects a day for just few hundred dollars in software costs

Denis Shatalin
Denis Shatalin

Founder | SaaS Camp - Performance-based SaaS Accelerator helping B2B startups with sales and marketing.

Programmatic SEO


My #1 SaaS Growth Hack is programmatic SEO. Imagine being able to spin up hundreds or even thousands of unique pieces of content using a data set, a little code, and a bit of curation.

Instead of manually producing each individual piece of content, you can produce multiple at once. Instead of cranking out one or two blog posts a week, you can publish a hundred all at once.

This is the power of programmatic content. Its content creation at scale. Using templated page structure and a predictable set of data sources, content creation becomes a process of assembly.

The four main types of programmatic content are: templates, conversions, comparisons, and curation.

My #1 SaaS Growth Hack is programmatic SEO. Imagine being able to spin up hundreds or even thousands of unique pieces of content using a data set, a little code, and a bit of curation.

Corey Haines
Corey Haines

SaaS Founder & Marketer. I help exceptional products get the attention they deserve. I’m a student of the game and love the craft of marketing. On a mission to be one of the best SaaS marketers in the world.

Focus on User Feedback


My number one hack would be to focus on user feedback. Talk to your desired target audience, and only then you start building the actual product.

There’s literally no better guarantee or “hack’ to make sure all of your time, money, and energy is flowing towards something your customers are actually willing to pay for. Which, in return, gives you the financial runway to scale in the long run.

Also, never stop listening. Make sure you provide proactive feedback options, like a feedback tool, and see every conversation with your customer as an opportunity to learn about their needs and problems.

Talk to your desired target audience, and only then start building the actual product. There's no better guarantee to make sure all of your time, money, and energy is flowing towards something your customers are willing to pay for.

Mike Strives
Mike Strives

Founder | Upvoty. Collect user feedback in 1 simple overview. With feature voting, other users can upvote the feedback, so you always know what to build next.

Make Your Existing Pages More Link-Worthy With “Citable Elements”


In today’s SaaS landscape, gaining visibility through link building is not just about producing great content; it’s about being smarter, and making your existing pages more link-worthy with “citable elements” (credit to Garrett French at Citation Labs for the name).

These elements transform any page into a potential target for link building, especially pages designed for sales but not typically linkable. 

By embedding unique, useful content that appeals to a range of benefit stakeholders, not just the direct buyer, we can address their specific needs and questions.

For instance, including an ROI calculator or industry-specific guides directly on product pages adds immense value and makes these pages more attractive for linking. 

This process involves understanding the full spectrum of your audience, identifying the link gaps, and creatively inserting useful content that resonates with various stakeholders.

Promoting these elements through targeted content and pitches enhances their visibility, making your link building campaign more effective and driving better ROI.

In today's SaaS landscape, gaining visibility through link building is not just about producing great content; it's about being smarter, and making your existing pages more link-worthy with "citable elements"

Alan Silvestri
Alan Silvestri

Founder & CEO of Growth Gorilla | Content Promotion & Distribution Agency For B2B SaaS Companies

Have A Purpose To Your Vision


Focus on being more socially responsible. Purpose within your company can help you remain competitive in a fast-changing society. Your purpose can be a great principle to have for your success.

Being a socially responsible company can help you develop a more attractive image of shareholders and consumers, which can positively impact your bottom lines, gaining more trust and customer loyalty.

Being socially responsible is a great way to stand out from the competition and attract new customers. It can also help you build trust with your existing customers and employees.

There are many ways to be more socially responsible, using sustainable practices in your business. When you are socially responsible, you are not only helping the environment and your community, but you are also helping your bottom line.

Socially responsible companies are more profitable than those that are not. So, being socially responsible is a great place to start if you want to improve your business.

Engage your team! (Employees are more likely to be engaged and motivated when they work for a purpose-driven business.) Your employees are essential to implementing Word-of-mouth marketing, a powerful tool to help you grow your SaaS business exponentially.

When your employees & existing customers are happy with your product, they are likelier to recommend it to their friends and colleagues. To make the referral process as easy as possible, you can offer your customers incentives, such as discounts or free trials, for referring new users.

You can also use tracking tools to measure the success of your referral program and see how many new customers you are acquiring through word-of-mouth marketing.

Being a socially responsible company can help you develop a more attractive image of shareholders and consumers, which can positively impact your bottom lines, gaining more trust and customer loyalty.

Ninh Tran
Ninh Tran

Ninh Tran | CEO and Co-founder | Snapbrillia is a flexible hiring marketplace with opportunities to build "economic reputation and trust" for a global network of self-taught and underrepresented professionals and founders.

Real Growth “Hacks” are Rare Today. Guerilla Marketing Still Works Though


Real growth “hacks” are rare today. Guerilla marketing still works though: Join Reddit channels, Quora topics, FB groups, Linkedin influencers etc and be active.

Don’t always go for the sell, but once in a while push your solution in there. The limit with this tactic: It’s best as a founder activity. And founder time is scarce. But it’s very effective and I still do it even after reaching $50k+ MRR

Join Reddit channels, Quora topics, FB groups, Linkedin influencers etc and be active. Don't always go for the sell, but once in a while push your solution in there. The limit with this tactic: It's best as a founder activity.

Karsten Madsen
Karsten Madsen

CEO | Morningscore - turning SEO into a game. Morningscore is an online tool that helps you grow your website's SEO. Like a computer game you are given "missions" to complete. And you get rewards for growing your website traffic. SEO is now fun.

Write Well Thought Out Articles and Utilize Land and Expand Strategy


First, because of the importance of SEO, writing well thought out articles that are meaningful to your ideal customer who uses your SaaS is a source of long term free traffic.

In the early days of your company, while you are doing customer discovery, keep an ear out for questions that don’t currently have answers that the prospect would want to know the answer to. Big bonus points if it’s a question important enough to them that they would Google it. 
 
Another great source of growth is, the referral and the ‘land and expand strategy’. Referrals are where people that are currently using your product tell their friends, colleagues, ex-co-workers, new co-workers, etc about your product.

Why would they do this? Because they love you. People don’t tell their friends about you unless you are so great that they are willing to associate their own ‘personal brand’ with you.

The ‘land and expand strategy’ is related to the referral strategy, but it’s a little different. It is where you get one person at a company to use you, and because you make them successful, their coworkers and management find out about you and you spread around the organization. Some of our biggest customers have been acquired this way.

A great source of growth is, the referral and the ‘land and expand strategy’. Referrals are where people that are currently using your product tell their friends, colleagues, ex-co-workers, new co-workers, etc about your product.

Steve Benson
Steve Benson

CEO of Badger Maps - Automating Busy Work for Outside Sales Reps to Save 10 Hours a Week. Badger Maps is the #1 app for route planning and scheduling to help outside sales reps save up to 10 hours every week in busy work - so that you can focus on selling more.

Make Sure Buyers Understand How Bad Their Pain Is


We all know that in sales, the buyer must have pain. However, most sellers don’t go deep enough on this pain.

You see, people don’t change what they’re doing for “nice to have” or for something they want.

They change for problems.

They change because something is so terrible, and rotten, and excruciatingly painful that they can’t wait to get rid of the pain.

So in a demo, it’s not enough just to find pain. We have to make sure the buyer knows that pain is likely to kill them.

Ask them things like: “How much has that cost you?” and actually work through the calculations with them.

When they realize the pain and the problems are worse than they thought, and that you have a product that removes these pains, they’ll beg you to use it.

And you’ll start closing deals at rates you’ve only dreamed of.

We all know that in sales, the buyer must have pain. So in a demo, it’s not enough just to find pain. Ask them things like: “How much has that cost you?” and actually work through the calculations with them.

Matt Wolach
Matt Wolach

SaaS Founder  |  Investor  |  Startup Mentor

Matt knows the B2B software world from the inside out through nearly two decades of SaaS startup experience. His expertise in particular lies in crafting a sales process that doubles or triples deal close rates.

Word of Mouth is The #1 Growth Hack for Devtools Companies


When building a devtool for the end users, word of mouth is the #1 growth hack and it really comes down to how your product facilitates expansion within the user’s teams and peers at other organisations.

Build a product that fits in developer workflows, empowers them and harnesses collaboration. Devtools only work if developers love you and want to share with their communities either through collaborative features or via online communities. 

When building a devtool for the end users, word of mouth is the #1 growth hack and it really comes down to how your product facilitates expansion within the user’s teams and peers at other organisations.

Honey Mittal
Honey Mittal

Co-Founder & CEO at Locofy.ai - Frontend development accelerated with AI | Design to Code | ex-CPO Homage, ex-CPO FinAccel, ex-CPO Wego.co

Companies Should Build Familiarity in Order to Prospect


Most companies are trying to cold prospect in order to build familiarity. But the “land grab” for attention is too noisy and its getting harder to see results from cold outbound.

Instead, companies should build familiarity in order to prospect. In other words, become known enough first so that when you do cold outbound, prospects are more likely to reply since you’re not a stranger.

Spend time creating content and engaging with your buyer personas, influencers, and end users online/in person first.

Companies should build familiarity in order to prospect. In other words, become known enough first so that when you do cold outbound, prospects are more likely to reply since you're not a stranger.

Mor Assouline
Mor Assouline

Founder @ FDTC → I help startups go from $100K-$15M by improving sales processes, playbooks, & people → Building the #1 SaaS sales coaching program for AEs → Featured in Techstars & Sales Hacker → #helpmedontsellme

Leverage Facebook Groups to Build Trust and Credibility 


In the early stages of GreenPal, which is essentially a SaaS platform for landscaping professionals, one of our key growth hacks was leveraging Facebook groups, especially those tied to industry associations. 
This approach was instrumental in gaining our first few hundred, even a thousand customers. 
 
Here’s how it worked: We didn’t just barge into these groups with promotional content. Instead, we focused on adding value. 
 
We actively participated in discussions, answered questions, and shared insights related to landscaping and business management. 
 
This way, we established ourselves as knowledgeable and helpful community members. When the opportunity naturally arose, we introduced GreenPal to these groups. 
 
We did this subtly, ensuring it was relevant to the discussion and provided a solution to a problem being discussed. 
 
It wasn’t about spamming or hard-selling; it was about being present, helpful, and ready with a solution when needed. 
 
This method helped us build trust and credibility, which are crucial in the SaaS world. People began to recognize GreenPal not just as a software solution, but as a valuable contributor to their community. 
 
It’s a strategy that requires patience and genuine participation but can yield significant results in terms of early user acquisition and brand building. 

In the early stages of GreenPal, which is essentially a SaaS platform for landscaping professionals, one of our key growth hacks was leveraging Facebook groups, especially those tied to industry associations. 

Bryan Clayton
Bryan Clayton

CEO and Cofounder at GreenPal | GreenPal is a web/mobile hybrid application allowing homeowners to source, schedule, and pay quality, pre-screened lawn care providers through an online marketplace.

Make it Easy for Users to Experience The Value of The Product


The best hack is always the one that is long-term and doesn’t stop working. My favorite “hack” is and will always be becoming product-led.

When you launch your free trial/freemium model, you’ll typically find you now have 20-30% more signups than you did before.

When you make it easy for users to experience the value of the product, you’ll find users turning into paying customers without talking to you. Hands down this is the best hack. 🙂

My favorite "hack" is and will always be becoming product-led. When you make it easy for users to experience the value of the product, you'll find users turning into paying customers without talking to you.

Wes Bush
Wes Bush

I coach CEOs to scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Using an Omnichannel Marketing Approach 


Don’t over depend on a single channel to engage your audiences attention and to take action.

Learn where are all the places your ICP hang out and use different forms of communication at different timing that will resonate with your audience including email, LinkedIn, text, paid ads and even Direct Mail (everyone has a mailbox, and are checking more so then emails).

Learn where are all the places your ICP hang out and use different forms of communication at different timing that will resonate with your audience including email, LinkedIn, text, paid ads and even Direct Mail (everyone has a mailbox)

Akeel Jabber
Akeel Jabber

Akeel Jabber | Founder and CEO at Horizen Capital. 9 years experience in investing in several asset classes with a focus on unlocking growth potential and scaling tech businesses. Previously CEO of 99 Dollar Social (exited) and a partner at Wired Investors.

Create Content Hubs Around Material and Information That Your Customer Base Would Find Useful


The best SaaS growth hack is to create content hubs around material and information that your customer base would find useful that aligns with your specific technology.

For example, if I am creating an AI email marketing tool, I would create content hubs around the following topics: Email Statistics and Facts, How to Write Engaging Email Copy, and What are Email Best Practices.

Within each of these hubs you should create content that takes a deep dive into the topic and shows that you are the authoritative voice in that particular space.

The content can be in the form of blog articles, videos, infographics, or any other medium that your customer base consumes.

By creating this content you are driving authority which will increase search engine visibility/traffic and you will also be able to repurpose this content for a variety of other channels: social media, other websites/content hubs, and much more!

The best SaaS growth hack is to create content hubs around material and information that your customer base would find useful that aligns with your specific technology.

Robb Fahrion
Robb Fahrion

Robb Fahrion - Partner at Flying V Group and Fahrion Group Investments | Strategic Investor | Revenue Growth Expert

Reach Your Customers Where They Are


Our number one SaaS growth hack would be to reach your customers where they are when it comes to getting them interested in your solutions.

For instance, our company focuses on homeowners and the companies that work with homeowners. Homeowners have multiple interests but targeting homeowners when they are searching for skin care products is not going to serve our company.

Focus on the needs of your customers and get to know your customers. By focusing on the details of your customers, you will know how to communicate to them and save your company money by targeting your marketing dollars.

Focus on the needs of your customers and get to know your customers. By focusing on the details of your customers, you will know how to communicate to them and save your company money by targeting your marketing dollars.

Elizabeth Dodson
Elizabeth Dodson

Co-Founder HomeZada | Business Development | Partner Management | Digital Home Management | Sales | Marketing

Align Values With Your Customers


My biggest growth hack is aligning values with your customers. Be it a SaaS acquisition or building an exceptional product, I make sure the values are communicated clearly.

I advise founders to have open conversations with potential customers to understand their expectations and align their offering with the customers’ goals, essentially achieving a product-market fit. This approach can lead to more successful and mutually beneficial deals in the long run.

One of the great examples we have now at saas.group is Rewardful. I believe they are doing an exceptional job speaking their customers’ language and truly getting their value proposition through.

I advise founders to have open conversations with potential customers to understand their expectations and align their offering with the customers’ goals, essentially achieving a product-market fit.

Tim Schumacher
Tim Schumacher

I'm an entrepreneur since as a kid I got my first computer and started coding 👨‍💻. I've founded and lead a few companies, including Sedo.com, Eyeo.com (makers of AdBlock) and, most recently, our SaaS.group.

Lilia Stoyanov
Lilia Stoyanov

Lilia Stoyanov, CEO, Transformify (TFY) | Trusted by recruiters from 150+ countries, Transformify is the seamless, fastest way to hire, onboard, manage and pay consultants, freelancers and independent contractors.

Referral Programs are often overlooked but they have great potential when it comes to SaaS revenue growth. Sharing your revenue with your partners that refer new customers boosts growth faster than any paid ads.

Share Your Revenue With Partners That Refer New Customers


Referral Programs are often overlooked but they have great potential when it comes to SaaS revenue growth. Sharing your revenue with your partners that refer new customers boosts growth faster than any paid ads.

On top of that, if a happy customer refers new clients, they are less likely to churn. Transformify achieved 600% revenue and profit growth in 2021 thanks to its referral program.

Even now, in 2023, despite the wars and recession, the referral program continues to bring new high – quality customers eager to use TFYs workforce management system.
 

Look Closely Where Your Prospects Spend Their Time Online Before They Find You


Since we are an add-on, a growth hack we utilise is to look closely where our prospects are spending their time online before they find us.

In our case it is with our Tech Partner platforms such as our Inventory Management, MRP, ERP, ECommerce and POS vendors and work with them and their reps.

SaaS for SMB;s is still a people business and people like working with people they like, so we make an effort to collaborate & align with our partners.

A simple example would be to regularly drop Customers Stories to our tech partner reps via LinkedIn messenger, so they have them on their phone (most look at LinkedIn on their phone).  

This way they can see both our solutions in collaboration as a solution for the customer, and they have quick and easy access back to it rather than this messaging being lost in an email newsletter or presentation saved in a file somewhere.

SaaS for SMB;s is still a people business, so we make an effort to collaborate & align with our partners. A simple example would be to regularly drop Customers Stories to our tech partner reps via LinkedIn messenger.

Dominic Sutton
Dominic Sutton

Founder @ StockTrim, Director @ Pumpt, Investor.
On a mission to help small & medium sized businesses grow. I have spent the last 20 years doing that through my advertising company, and more recently (after a hiccup in a product business I acquired) have learnt the importance of inventory planning and demand forecasting.

Find a Complimentary Partner That You Can Add Value To


My number 1 growth hack is to find a complimentary partner that you can add value to and get them to promote you into their customer base. This can be done with things like joint videos, webinars and panel discussions.

My number 1 growth hack is to find a complimentary partner that you can add value to and get them to promote you into their customer base. This can be done with things like joint videos, webinars and panel discussions.

Richard Jackson
Richard Jackson

Richard Jackson - CEO and Co-Founder of Alphaletz.com Super simple Property Management Software for Portfolio Landlords, Property Managers and Managing Agents.

Everyone in an Organization Needs to be Aligned to Its North Star 


I firmly believe that everyone in an organization needs to be aligned to its north star with clarity around the company’s dream for the future, how it’s differentiated versus alternatives, how its beliefs inform and inspire everything we do and benefit its customers and how that makes them feel.

Everyone in an organization needs to be aligned to its north star with clarity around the company’s dream for the future, how it’s differentiated versus alternatives, how its beliefs inform and inspire everything we do.

Thomas Butta
Thomas Butta

Chief Strategy & Marketing Officer, Airship | We help brands master mobile app experiences.

Embrace Hyper-Targeted Email Automation


Cut the cord on traditional marketing. Embrace hyper-targeted email automation. Segment like there’s no tomorrow.

Today’s segment: small-business owners who love cats. Tomorrow: vegan yoga teachers that dig podcasts.

Personalization is no longer a preference—it’s a necessity. Email right, email tight, watch your SaaS user base ignite!

Embrace hyper-targeted email automation. Segment like there's no tomorrow. Today's segment: small-business owners who love cats. Tomorrow: vegan yoga teachers that dig podcasts. Personalization is no longer a preference—it's a necessity.

Ivan Ivanka
Ivan Ivanka

Ivan Ivanka - Founder & CEO @ Markster.io. We empower businesses to soar with digital solutions that accelerate growth and success.

Personalized Content for a Well Defined ICP

Personalized content for a well defined ICP. You need to speak to them about the exact problem you solve and trigger an emotion. Then use that content for Outbound Social Blogs

Personalized content for a well defined ICP. You need to speak to them about the exact problem you solve and trigger an emotion. Then use that content for Outbound Social Blogs

Michael Blumenthal
Michael Blumenthal

Michael Blumenthal. Founder @ Saasleadflow.com - Performance-Based Lead Generation Systems that Scales B2B companies with Product Market Fit From $2M to $10M ARR.

Providing Good Quality Content Along SEO Best Practices


Providing good quality content for your users, and then applying SEO tactics(link building, keywords, etc) to drive visitors to that content.

Providing good quality content for your users, and then applying SEO tactics(link building, keywords, etc) to drive visitors to that content.

David Roberts
David Roberts

David Roberts. Founder & CEO @ reverbico.com - ReVerb is a one-stop digital marketing agency that helps companies create significant buzz on the market. We produce materials your customers will love. Tell your story.

Helping People Out In Online Communities


Helping people out on online communities & positioning oneself as a subject matter expert.

Helping people out on online communities & positioning oneself as a subject matter expert

Upendra Varma
Upendra Varma

Upendra Varma. I interview world’s best SaaS founders on my podcast & decode their growth secrets. I’ll help you grow your SaaS from 0 to 5 MN ARR using these strategies.

Conclusion

What an amazing collection of useful, practical and straightforward advice! Wouldn’t you agree? 

Now I want to turn it over to you: 

Whats your #1 SaaS growth hack?

Let me know by sending your answer in an email to walter@waltervoronovic.com or by commenting below. 

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