Kartra Review - Is It the Right Platform For You in 2023?

Kartra review

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It’s no secret that starting a business is hard work. Not only do you have to worry about funding, marketing, and product development, but you also have to deal with the day-to-day grind of running the business. And on top of all that, you have to worry about the ever-present risk of failure. According to statistics, nearly half of all companies do not survive beyond five years.

There’s a lot to consider when starting an online business. From choosing the right idea, products, or services to sell to building a website and developing a marketing strategy, there are many moving parts. And one of the most important decisions you’ll make is choosing the right e-commerce platform. 

Kartra offers a comprehensive set of features that can help small business owners prosper. Take a look at this comprehensive Kartra review to see if it is a good fit for you.

What Is Kartra?

What Is Kartra?

Kartra is a cloud-based, fully-integrated online marketing platform providing everything you need to create and manage successful online marketing campaigns. Its easy-to-use tools make it simple to track the progress of your campaigns and optimize your results. Kartra also helps businesses automate and systemize their marketing efforts. 

From email marketing to automation to CRM and more, Kartra has a lot of options that allow you to use one tool instead of wasting time switching between different tools.

How Do You Know if Kartra Is Right for You?

Kartra is an all-in-one marketing platform perfect for entrepreneurs who want to streamline their marketing efforts. You can create and manage your email list, create landing pages, and track your results with detailed analytics. Kartra includes a built-in shopping cart and payment processor so you can take care of all your transactional needs in one place. 

With Kartra’s wide range of integrations, you can connect your other business tools and automate your workflow. Whether you’re just starting online marketing or are a seasoned pro, Kartra can offer the solution to keep tabs on your marketing.

Kartra is a powerful platform that can help you build and grow your online business. But how do you know if it’s the right fit for you? Here are a few questions to ask yourself before deciding to invest in Kartra.

Do You Need Help With Product Fulfillment?

Kartra can automate many steps in fulfilling orders, from tracking inventory levels to sending shipping notifications. It does not fulfill the product for you but can assist in tracking or automating your business systems. 

Do You Require Powerful Marketing Tools? 

Kartra includes marketing campaign tools for email marketing, landing pages, webinars, and lead capture forms.

Kartra’s design is easy to use, even if you don’t have any technical expertise. The platform includes step-by-step instructions and video tutorials to help you get started quickly.

If you are looking for a simple website builder, a blog host, or a small store, Kartra may not be for you. Kartra automates several business marketing services into an all-in-one platform. However, if you are only taking advantage of the landing page builder or other basic features, you will not receive the majority of the benefits from the provider.

What Are the Key Features of Kartra? 

The platform offers many features to help businesses automate their sales and marketing processes. These include contact management, lead capture, and follow-up automation. 

Additionally, Kartra comes with built-in analytics and reporting tools so businesses can track their progress and measure their success.

With its comprehensive features, Kartra is a solution for small to medium size businesses looking to grow their online presence and increase sales. Some advanced customization limitations may be limiting for larger companies. Here are the predominant features that make Kartra such transformative online marketing software.

Kartra Page Builder

Kartra Page Builder

If you’re starting an online business, one of the first things you need to do is create an online presence. And one of the best ways to do that is with Kartra’s robust page builder. Their drag-and-drop tools allow the creation of a website or landing pages without the need to know how to code.

With Kartra, you get everything you need to build a professional-looking website or landing page, including templates, a drag-and-drop editor, built-in forms and pop-ups, e-commerce integration, and more. Kartra offers opt-in forms and pop-ups that can trigger based on user behavior. 

Kartra also provides users with a wide range of flexible options for personalizing their pages. If you already have a clear vision for your page, Kartra makes it easy to import your branding elements, including color scheme, logo, fonts, and site domain. 

It allows you to maintain a consistent look and feel across your marketing materials, making it easier for your target audience to recognize and remember your brand.

Kartra offers a robust suite of tools for building high-converting sales funnels. With Kartra, you can easily create custom opt-in forms, upsell, and thank you pages. 

Kartra’s drag-and-drop editor makes it easy to create beautiful pages without coding knowledge. So whether you’re just starting online marketing or a seasoned pro, Kartra is the perfect platform for building high-converting sales funnels.

The other key feature of Kartra is its mobile-optimized page builder, which allows businesses to create beautiful, responsive pages that look great on any device. 

Since Kartra’s pages are mobile-optimized, they load quickly and accurately on smartphones and tablets. This aspect is critical for businesses that want to ensure their pages are accessible to as many potential customers as possible.

Video Hosting

Kartra Hosting Video

The video has become an increasingly important part of the online marketing mix. More and more consumers are watching online videos, and platforms like YouTube and Facebook have made it easier to share video content. 

However, simply uploading a video to one of these platforms is not enough to ensure it will succeed. To maximize the reach and impact of your video, you need to make sure that it is high-quality and includes features like lead tagging, calls to action, and pop-ups.

Kartra is one of the few online marketing tools that offer all of these features, making it an essential tool for anyone looking to get the most out of their video content. With Kartra, you can create high-quality videos optimized for maximum reach and engagement, ensuring that your video marketing efforts are successful.

Kartra videos are a great way to engage your audience and convey your message. They offer timed tagging and call to action, and you can skin them with your logos and colors to create a customized feel. 

You can also add your voice-over or use Kartra’s built-in text-to-speech engine. Kartra hosts videos on secure servers, so you don’t have to worry about your videos getting removed or getting lost in the shuffle.

Lead Management 

Kartra Leads

Kartra gives users complete control over their leads. It allows you to manage your leads through various funnel strategies and view all of your leads’ personal information in one place. It is a valuable feature for businesses that want to keep their leads completely transparent.

The platform also allows segmenting leads based on customers’ personal information to target them with specific marketing campaigns. Overall, Kartra provides valuable services for businesses that want to control their lead management process.

Kartra’s lead tagging system is a potent tool for any business looking to improve its marketing efforts. By segmenting potential buyers into laser-focused groups, companies can ensure that their marketing campaigns are highly targeted and effective. 

The system enables businesses to convert potential customers better, but it also helps to keep track of customers you may have lost along the way. With a system like this in place, businesses can be sure they are making the most of their marketing budget and reaching the broadest possible audience.


Kartra Integrations API and IPN

Even if third-party integrations are unavoidable, Kartra offers many. Their long list of plug-and-play integrations covers various payment gateways, membership platforms, and email service providers. That means you should be able to find the right solution for your needs without having to worry about compatibility issues. 

These integrations are easy to set up and use so that you can get started immediately. So whether you need a powerful email marketing solution or a way to take payments online, Kartra has covered you.

Kartra also offers more than 2000 pre-built Zapier integrations that allow users to connect the platform to various third-party applications. For businesses with more complex needs, Kartra also provides a robust set of options for API, IPN, and custom app development. 

These options open up a world of possibilities for integrating Kartra with other systems and extending its functionality in new and innovative ways. As a result, Kartra is a highly versatile platform that business owners can customize to meet their specific needs.

Email Marketing

Kartra email marketing platform

If you’re planning to start an online business, one of the first things you’ll need to do is set up an email marketing campaign. You can use many different platforms to do this, but they all work similarly. You integrate your email account with a third-party service and then use that service to send out mass emails to your list of subscribers.

However, this approach can be expensive since most platforms charge a monthly fee. It comes with its own full-featured Kartra Mail system, so you don’t need to pay for a different email platform. 

In addition, Kartra Mail is explicitly designed for online businesses, so it includes all the features you need to run a successful email marketing campaign.

Kartra’s internal mail saves you a monthly fee but gives you less control over the email addresses you input into the system. For example, it may immediately blacklist some emails with no way to correct them, although they are genuine customer emails. 

Also, when creating emails in a funnel or sequence, if you need to edit emails after creation, it can be tedious to click through the entire campaign to reach the email you need to edit.

Built-In Shopping Cart

Kartra Checkouts

The shopping cart feature in Kartra is designed to help you sell your products or services efficiently. This feature allows you to add products or services to your cart and check out quickly and easily. The ease of use makes it straightforward for customers to purchase your products or services and helps increase sales. 

In addition, the shopping cart feature allows you to track your Kartra sale and inventory levels to see how well your business is doing. Overall, the shopping cart feature in Kartra can help you sell more products or services and increase your profits.

When you add a product to Kartra, you get two options; to create the main product or to upsell or down-sell a product. The main product will get showcased on the Kartra homepage, while the upsell or down-sell gets shown as an option on the product page. The simple interface makes shopping through Kartra easier than dedicated shopping carts.

Coupon Codes 

Kartra Coupons

Kartra does allow you to create and use coupon codes for your customers. However, there are some limitations. You have to manually create coupon codes, one at a time, which might not work for your specific implementation.


Kartra’s helpdesk is an excellent asset for online businesses. It allows you to provide your customers with 24/7 support, making managing customer queries and issues easy. 

The helpdesk is also very user-friendly and offers a range of features you can customize to suit your business needs. Overall, Kartra’s helpdesk is an excellent way to improve customer service and support for your online business. 

Customer Support Offered by Kartra

Kartra Support Resources

Kartra offers 24/7 support to all users. This support includes access to a help center with frequently asked questions, live chat, and email support.

Kartra also has a strong community of users who are always willing to help newbies get started. However, there is no phone support available, and some customers have experienced issues getting support from Kartra if they are not logged into their accounts.


 They have a detailed and easy-to-follow guide that takes you through every step of the process and tons of video tutorials.

Upon signing up for a Kartra account, users receive several emails as part of their introduction. 

The first email includes a link to the login page with login details. Upon logging in, users are encouraged to watch a welcome video highlighting Kartra features and the next steps they should take.

Concierge Service

 Trying to figure out how to use Kartra on your own can be overwhelming, especially if you’re new to online marketing. Fortunately, a concierge service offered by Kartra can take care of everything for you. For a one-time fee of $150, the Kartra team will set up your account and get you started using the platform. 

The Kartra team will even help you create your first campaign and provide guidance on how to use the various features. If you’re unsure whether or not Kartra is right for you, this concierge service can get you started without investing a lot of time.

Kartra’s Facebook Page

 The Kartra Facebook page is a community for users to connect, ask questions, and get support. It is available for everyone, including users on the 14-day trial version. Users can get feedback on or start with Kartra and see what it can do for their business. 

There are also many helpful resources on the Kartra Facebook page, such as tutorials, FAQs, and user guides. By joining the Kartra Facebook page during the trial days, users can get a head start on using Kartra and learn more about how it can benefit their business.

How Much Does Kartra Cost?

Kartra Pricing plans

There are three different ways to get Kartra at a discounted price. The first way is by signing up for the $1 trial. Other ways include becoming a member of their affiliate program or purchasing a Kartra plan.

All these three ways will save you money on your total Kartra bill. As a bonus, if you sign up for the $1 trial, you will also get access to their customer support team, who can help you with any questions you may have. 

The three factors to consider when determining the Kartra package to sign up for include features included in each plan, the number of contacts allowed, and the monthly price. The most basic Kartra plan consists of all the essential elements to run an online business, including Kartra email marketing, landing pages, and shopping cart integration. 

Kartra offers a variety of additional plans for businesses that need advanced features. The number of contacts allowed also varies depending on the plan you choose.

The highest-priced Kartra plan allows for an unlimited number of contacts. However, for most businesses, the middle-priced plan will suffice. The final factor to consider is the Kartra prices per month. Kartra price plans range from $99 to $499 per month. When selecting a Kartra plan, choose the one that fits your needs and budget.

The Starter Plan

 The Kartra Starter plan includes all the features you need to get started, including a drag-and-drop page builder, an auto-responder, unlimited leads, and unlimited pages. It is $99 per month. If you need more features, you can always upgrade to the Kartra Pro plan later. 

The Silver Plan

 What is Kartra Silver? The Kartra Silver Plan is priced at $199 per month and includes all of the features of the Starter Plan, plus additional features such as:

  • Up to 15,000 contacts

  • Unlimited campaigns

  • Five custom domains

  • Priority support

  • Autoresponder

  • Landing pages

  • Kartra membership site

  • Unlimited bandwidth and storage

The Gold Plan

The Kartra Gold Plan costs $299 per month. The plan gives you access to all of Kartra’s features, including:

  • Up to 50,000 contacts

  • Up to 100GB of file storage

  • Up to 100,000 monthly emails

  • Advanced features like split testing

  • Membership sites

The Kartra Gold plan includes features designed to help online businesses succeed. Perhaps the most important feature is the ability to create and manage an email list. With Kartra Gold, you can segment your list into different groups, making it easier to target your messages. You’ll also have access to templates and tools for creating high-converting emails.

Other features included in the Kartra Gold plan include webinars, affiliate management, and detailed analytics. 

The Platinum Plan

For businesses with large mailing lists, the Kartra Platinum plan offers an array of features. For only $499 per month, you’ll get access to unlimited pages, videos, and membership sites, as well as up to 50,000 contacts. 

You’ll also be able to take advantage of 10 custom domains and unlimited emailing. The plan also includes unlimited helpdesk and bandwidth. 

Kartra Agency Plan

Kartra Agency is the top-tier plan offered by Kartra. It is designed for businesses that manage their client’s accounts. You can opt for the Kartra agency plan by purchasing any plan from Silver to Platinum.

What Is Kartra’s Membership Feature, and What Does It Offer?

 Kartra’s Membership feature keeps your customers or clients updated on your latest products or services. You can easily use this feature to create and manage membership levels and set up subscription payments so customers can automatically get charged monthly.

You can also offer discounts and rewards to members who sign up for a certain period or make referrals. 

The Membership feature allows you to send automated emails to remind members of upcoming events or new product launches. The Membership feature also provides an easy and convenient way to keep your customers or clients up-to-date on your latest offerings.

With this feature, you can offer exclusive content and access to your customers. It can also help attract new customers and keep existing customers coming back. Kartra’s Membership feature allows users to create different access levels to offer other content and benefits to various members.

Its flexibility can help you maximize profits by tailoring your offerings to your customers’ needs. 

How To Set up a Membership on Kartra

Setting up a membership on Kartra can be done in just a few steps.

  • Create an account on Kartra and choose the “Create a Membership” option.

  • Select a name and description for your membership, and choose a plan that best fits your needs.

  • Add products or content to your membership site, and set up pricing and payment options.

  • Launch your membership site and start growing your audience.

Why Should You Utilize Kartra’s Membership Feature?

It allows businesses to offer content that is available only to paying members. In addition to providing a steady stream of revenue, a membership site can also help you build a community of engaged customers. 

With Kartra’s Membership feature, you can easily protect your content and give your customers access to exclusive features. Kartra’s Membership system integrates with other Kartra features, making it easy to manage your entire online business from one platform. 

FAQs About Kartra

FAQ section

As a business owner, you want to ensure that you make the most of the tools and platforms available. Kartra is one platform that can help businesses of all sizes maximize their potential. So, whether you are just starting with Kartra or have been using it for a while, these Kartra review FAQs should help clear up any questions you may have.

What is Kartra’s monthly subscription?

 Kartra is subscription-based software that starts at $97 per month for the basic plan. This plan includes up to 2,500 leads, unlimited pages and funnels, and basic email marketing features. The three other Kartra pricing plans offer more features and support for larger businesses starting at $199 per month.

Can you create a website with Kartra?

 Yes, it is possible to create a website with Kartra. You can use the Kartra Pages tool to create custom pages for your website.

How does Kartra work?

You can use Kartra to build landing pages, create and sell products, and manage your email list. It includes features such as affiliate management, membership sites, and zip code shipping. The platform also integrates with popular third-party platforms such as WordPress and Zapier to streamline your entire online business operation.

Who owns Kartra?

 Kartra is an online marketing platform belonging to the parent company Genesis Digital. The company has made strides in internet marketing, and its experience and expertise have helped make Kartra a leading platform in the industry. The company launched Kartra in 2018, making it the first all-in-one e-commerce platform.

Is Kartra a reliable blogging platform?

If you’re looking for an easy-to-use platform with all the features you need, Kartra may be a good option. For example, with Kartra, you can create and manage your blog posts and add images, videos, and other media. 

You can also customize the look of your blog and add features like social media integration and email opt-ins. Kartra offers a wide range of plugins and integrations to help you grow your blog. If you’re serious about blogging, Kartra may be worth considering.

Does Kartra integrate with WordPress?

WordPress is one of the most popular site-building platforms in the world, and Kartra is a sales and marketing tool. So, it’s no surprise that many businesses are looking for a way to integrate the two. 

Unfortunately, at this time, there is no direct integration between Kartra and WordPress. However, some workarounds can help you achieve a similar effect. For example, you can use Kartra’s HTML embed code to add forms and other Kartra elements to your WordPress site.

What are some of the integrations that Kartra offers?

Kartra offers integration with some of the following platforms:

  • Google Sheets

  • Gmail

  • Slack

  • Twitter

  • Discord

  • Trello

  • ActiveCampaign

  • Calendly

  • Hubspot

  • Asana

  • Shopify

  • ClickUp

  • Squarespace

  • ConvertKit

What tools and services does Kartra replace?

As an all-in-one platform, Kartra replaces various tools and services your business would have used. These include an email service provider, an autoresponder, a shopping cart, a membership site builder, a page builder, and a help desk. By consolidating all of these features into one platform, Kartra makes it easier for businesses to manage their online presence. 

Kartra offers features not typically found in other platforms, such as advanced CRM capabilities and built-in affiliate management. Kartra is an all-in-one platform that can provide them with everything they need to manage their online presence.

Is it possible to sell physical products through the Kartra sales funnel?

 Yes, selling physical products through the Kartra sales funnel is possible. Kartra is designed to help businesses with all sorts of products and services to sell online. With Kartra, you can easily add products to your sales funnel, set up payment options, and track your customers’ purchasing journey. 

Kartra’s built-in shipping integrations make it easy to fulfill orders and deliver products to your customers. So if you’re looking to sell physical products through Kartra, there’s no need to worry – it’s doable.

Kartra Cons

Kartra Cons

Kartra has a long list of pros, but what are the cons we found in this Kartra review? 

Website/Landing Page Creation 

While you can create a website or landing page without knowing how to code, you’ll still need to understand the technical aspects of how things work. For example, there are templates available to use to create your own page. However, designers understand the look and feel of a site can make it successful.

Another important aspect of the design process is making things easy for the customer. 

How many clicks does it take to make a sale, enter a contest, or view a live event? What customizations are available? Do you have a downloadable product that needs to be protected, expired, or accessed immediately? These types of questions will help you determine if the drag-and-drop will genuinely work for you.

You may need additional customizations that Kartra cannot support.

All Your Eggs in One Basket

 While it is very convenient to have your website created and hosted by the same organization, what happens when you have an issue? 

By combining your customer accounts and emails along with everything else Kartra offers, how do you download your data to backup on your own, transfer to a new provider or protect against fraud? Do you have access to your data if you cancel your subscription?

Do you want to be at the mercy of a monthly service that can change its rates at any time or for any reason? This aspect is something to consider when signing up with any provider.

Final Thoughts: Is Investing in Kartra Worth It? 

You can easily create digital products, memberships, courses, and more without hiring a developer or designer. 

Their pre-built templates make it easy to put your products together quickly and look professional.

Not only that, but Kartra also includes powerful marketing tools to help you sell your products and make money online. Their email marketing system is top-notch, and their shopping cart and checkout process are seamless and user-friendly, as many Kartra reviews confirm. 

However, if you are looking for WordPress integration, specific coding, customization changes, or in-depth sales features, Kartra might not be a good fit for you.    

Facebook ads consultant - Walter Voronovic

Walter Voronovic shares accurate, honest & pragmatic information on how to use the internet to build profitable digital business assets. 


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