Systeme.io Review: Free Platform to Start an Online Business

Systeme.io review - all-in-one marketing platform
Table of Contents

If you’re looking for an all-in-one marketing platform, then Systeme.io may be the answer. It offers a wide range of features that can help you start a successful online business.

But is it the right tool for your needs? 

In this Systeme.io review, we’ll take a look at what Systeme IO is, its pros and cons, the pricing plans, and its best features.

We’ll also compare it to three of its main competitors: Kajabi, ConvertKit, and ClickFunnels.

What Is Systeme.io?

What is Systeme io?

Systeme.io is an all-in-one marketing platform that helps to automate your sales and marketing processes. Rather than piecing together different software tools to run your business, Systeme.io gives you everything you need to start an entire online business.

It includes features for email marketing, landing pages, online community & membership sites, and more.

Interestingly, Systeme.io gives you access to many of its features for free. While paid plans are available, you can try most features for free before upgrading to increased functionality.

For example, you can do the following with a free Systeme.io account.

  • Send unlimited emails

  • Build unlimited blog posts

  • Fill up a course with unlimited students

  • Obtain unlimited storage space

  • Start and manage your own affiliate program

Brief Company History

Founded in 2018, Aurélien Amacker started Systeme.io as a response to his struggles as a marketer. He began marketing through a personal development blog in 2010.

From there, he started coaching others and became frustrated that he couldn’t scale the business online.

He got bogged down in the website creation process, building an email list, and creating sales funnels. After trying other platforms and piecing software together, he decided to build an all-in-one platform to help himself and others market their businesses affordably.

In 2021, Amacker and his team of over 50 people released the Freemium plan. They plan to continue expanding the enterprise to help entrepreneurs start a profitable online business.

Top Systeme.io Features

 Systeme.io offers everything you need to build an Internet business. Under one roof, you can build a website, create courses, run webinars, build an email list, add a blog, and even create your affiliate marketing program to encourage others to sell your products.

 The features offered by Systeme.io make it an obvious choice for anyone beginning their online marketing journey. However, if you’re an experienced marketer who’s tired of limiting email service providers or funnel builders that break the bank, you might want to consider consolidating your tools with Systeme.io.

We’ve listed the main Systeme.io features below. Read through the features and their explanations so you can gain a full understanding of the power of Systeme.io as an all-in-one marketing platform.

Website Builder

Systeme io website builder

With Systeme.io, you can quickly create a professional website without any programming knowledge. The platform offers customizable templates and an easy-to-use drag-and-drop editor.

 Systeme.io also gives you the ability to add eCommerce capabilities to your website so you can start selling products online. If you’re not ready to sell products yet, you can still use the platform to create a lead capture page to build your email list. 

The website builder section of Systeme.io helps you integrate the website with your email marketing side of the business. You don’t need to understand complicated third-party integrations because you’re inside the Systeme.io ecosystem the entire time.

 The Systeme.io website builder also helps you integrate your online courses, payment system, and blogging software into one easy-to-use interface.

 The company sells its website builder as a solution to anyone feeling frustrated by the complexities of WordPress or the closed systems when using software like Wix or Squarespace.

Email Marketing

Systeme io email marketing features

Email marketing is one of the most important aspects of digital marketing. With Systeme.io, you can create beautiful email newsletters, automated email sequences, and opt-in forms to grow your list.

What’s nice about Systeme.io’s email marketing tool is that it’s 100% integrated with the rest of the platform. Use it to add forms to your website, landing pages, and courses to capture leads and turn them into subscribers.

 The email marketing tool also includes powerful segmentation features so you can send targeted emails to different groups of people on your list. For example, you can segment your list by those who purchased a product, those who haven’t purchased a product, or those subscribers who subscribed to your free course.

You can also set up automated email sequences so that new subscribers automatically receive a series of emails over time. It is a quality way to build relationships with your subscribers and keep them engaged.

 If you’re worried about analytics, know that Systeme.io provides in-depth email marketing statistics. You will know how many emails you sent, the open rates, click-through rates, and how many emails bounced. 

 Systeme.io’s email marketing tool is a great choice for anyone who wants to build a list of targeted prospects. The tool is easy to use, and the integration with the rest of the platform makes it a powerful choice for online marketers. 

Sales Funnels

Systeme io Sales funnel builder

A sales funnel is a series of steps that you take a prospect through to turn them into a paying customer. Systeme.io includes a sales funnel builder to help you create effective sales funnels quickly and easily.

Inside the funnel builder is where you’ll integrate the email marketing features we explained above. Use the sales funnel feature to add opt-in forms and capture leads at different points in the funnel. You can use advanced tagging strategies to trigger different email sequences or provide instant access to your latest course.

The sales funnel builder also helps you add products, checkout forms, and upsells to your funnels. You can use the tool to create one-time offers, discount coupons, and order bumps to increase your average order value.

 Systeme.io says that anyone using more expensive options like Kartra, ClickFunnels, or Kajabi can gain the same functionality at a much lower cost.

Marketing Automation

Systeme io marketing automation features

We’ve touched on marketing automation above when mentioning email sequences and sales funnels. Let’s discuss the marketing automation features of Systeme.io in more detail.

Marketing automation is the process of using software to automate your marketing. It helps you save time by automating repetitive tasks so that you can focus on more important things.

 With Systeme.io, you can automate email sequences, social media campaigns, and sales funnels. The platform includes a visual drag-and-drop campaign builder to help you create beautiful and effective campaigns quickly and easily.

Once you set up your first landing page, a profitable sales funnel, and an email follow-up sequence, you’ll start benefiting from automation. For example, you can automatically capture leads into your sales funnel’s opt-in forms or pop-ups. Your new prospects will flow naturally into the funnel, receive the training promised by your lead magnets, and see your product sales pages. 

You can add advanced automation rules by directing leads to different landing page offers based on how they interact with the initial automation sequencing.

The marketing automation rules offered by Systeme.io aren’t limited to email marketing follow-up messages. You can add these triggers to your website and throughout the entire sales funnel process for improved conversions from leads to sales.

 Online Courses

Systeme io - online course features

If you’re an expert in your field, you can use Systeme.io to create and sell online courses. Are you already using more expensive options like Teachable or Thinkific? The Systeme.io platform includes everything you need to build a successful online course business at a more affordable price point.

Use the Systeme.io drag-and-drop editor to create each course. You can add multiple modules and lectures. Create interesting names for each course as you drag them into the course-creation canvas. The system lets you deliver content immediately or drip it to customers over a few days.

Integrate your payment portal inside your sales funnel or on your website to start attracting new customers. The marketing of each course is easy because you don’t need to bounce to another piece of software to get the message out. 


Systeme.io offers blogging capabilities. The blogging feature is useful for several reasons. First, it allows you to share your company’s story, build thought leadership, and attract organic traffic to your website from Google searches.

You can also use the blog to improve customer relationships by featuring customers’ stories or successes using your products or services. And finally, you can use the blog to increase sales by featuring product reviews or other types of content that will help move leads further down your sales funnel. 

Use Systeme.io’s drag-and-drop editor to create beautiful blog posts. Add images, videos, and other types of multimedia to make your posts more engaging. Then, use the platform’s SEO features to make sure the right people are seeing your content you’re short on advertising money and develop your search engine optimization skills. Using the SEO settings inside Systeme.io, you can forego paid ads or partnerships while you start attracting free traffic from Google and other search engines. 

As traffic increases to individual blog posts, use the email marketing and sales funnel features of Systeme.io to capture new leads and sales directly from your search engine visitors.

Evergreen Webinars

Webinars are a way to attract new leads, build relationships with prospects, and close sales. With Systeme.io, you can create evergreen webinars that run on autopilot. 

Use the platform’s webinar builder to create your content and choose a date and time for the webinar. Then, use the email marketing features to invite people to register for the webinar.

Once people register, they’ll automatically go into the Systeme.io webinar sequence. The sequence will deliver reminders about the webinar and provide a link to join when it’s time for the live event.

You can also use the webinar builder to create on-demand webinars that people can watch at any time. These work well for leads who couldn’t make the live event or for prospects who don’t want to wait for the information that helps them make a buying decision.

Affiliate Program Management

Systeme io affiliate management features

Are you looking for a way to increase sales without increasing your marketing budget? If so, consider using Systeme.io to run affiliate programs.

With this feature, you can recruit people to sell your products or services for a commission. You can also use the platform to track leads and sales generated by each affiliate.

 In one area of your Systeme.io account, you can track affiliates, manage affiliate commission settings, and make affiliate payouts. The affiliate management dashboard also helps you integrate the payment system, your email list, and a course or membership product.

 Systeme.io provides an affiliate marketplace as well. You can list your course or membership offers on the marketplace to attract your first few affiliates.

Sell Products

You aren’t limited to selling only products that you create when using Systeme.io as your all-in-one marketing platform. You can also use it as your eCommerce or dropshipping platform.

To do this, add products to your Systeme.io account and set up your payment system. Then, create a sales page or product listing using the platform’s drag-and-drop editor.

When you are ready to start selling, use your blog’s SEO efforts and email marketing features to drive traffic to your product pages. Use social media to share your dropshipping products with your followers.

If you’re dropshipping, use the Systeme.io platform to automate your order fulfillment process. The platform will automatically send orders to your supplier and notify customers when their products have shipped.

The Systeme.io marketplace works well to find products to sell. The marketplace is a place to find digital products, courses, and membership programs to promote as an affiliate.

Additional Systeme.io Features

Systeme io Additional features

The nine features provided above represent the most important benefits of using System.io. However, the features don’t end there. Consider the next set of features as you think about using System.io for your business.

A/B Testing

 One of the best ways to improve your marketing results is to test different versions of your content. With Systeme.io, you can set up A/B tests for your website pages, emails, and even sales funnels. Then, you can track the results to see which version performs better.

 Use A/B testing to test different headlines, call-to-action buttons, images, and more. By testing different content elements, you can improve your conversion rate and get more leads and sales.

 To set up an A/B test in Systeme.io, go to the page, email, or funnel you want to test and click on the “A/B Test” tab. Add the content for each variation of your test and specify how long you want the test to run.

 Systeme.io will automatically show each version of your content to a segment of your audience. At the end of the test, you’ll be able to see which version performed better so you can make changes to your content accordingly.

Order Bumps

 An order bump is an additional product that you offer to customers when they check out on the initial order page. Order bumps are a way to increase your average order value and make more sales.

 To add an order bump to your Systeme.io account, go to the “Order Bumps” tab and click on “Add Order Bump.” Select the product that you want to offer as an order bump and specify when to offer it (e.g., after the customer adds a product to their cart).

 Systeme.io will add the order bump to your checkout page and show it to customers. Track the results inside the “Order Bumps” tab.

Coupon Codes

 Another way to increase sales is by offering coupon codes to customers. Coupon codes can effectively encourage customers to buy your products or services.

 To create a coupon code in Systeme.io, go to the “Coupons” tab and click on “Add Coupon.” Then, enter the details of the coupon (e.g., discount amount, expiration date) and specify when to offer it.

 Systeme.io will generate a unique coupon code for you to give to email subscribers or in a website popup offer. Customers can enter the coupon code at checkout to receive the discount.

One-Click Upsells

One-click upsells are additional products or services that you offer to customers after they purchase something from you. Upselling represents one of the best strategies to increase sales numbers.

 For example, let’s say you own an online store that sells T-shirts. A customer buys a T-shirt from you and then, while they are at the checkout page, you offer them the opportunity to buy a matching pair of shorts with just one click. The customer is already interested in what you’re selling. There’s a good chance they will take you up on your offer.

 Systeme.io includes a built-in one-click upsell feature that allows you to increase sales without any additional effort. Set up the products or services you want to offer as upsells and let Systeme.io take care of the rest.

 Deadline Funnels

Systeme io order bumps & deadline funnels

A deadline funnel is a special type of funnel that allows you to create a sense of urgency and scarcity around your products or services. Urgency, for instance, represents a powerful psychological trigger.

 For instance, you could create a deadline funnel that gives people who buy the course a limited time to purchase it. The additional sense of urgency will encourage people to buy before it’s too late.

 Marketers love to discuss the benefits of using deadline funnels. However, these features are notoriously expensive or difficult to put into place. Systeme.io includes a built-in deadline funnel feature with all of its plans.

Video Hosting

 Systeme.io gives you the ability to upload and host your videos right on its platform. You don’t need to worry about finding a third-party video hosting service that integrates with Systeme.io. It’s all taken care of for you.

File Storage Space

 Each plan comes with unlimited file storage space. The feature even comes with the Systeme.io forever-free plan. You’ll never need to worry about running out of space to store your files.

Assistant Accounts

 Systeme.io allows you to create multiple assistant accounts. You can use these sub-accounts to give other people access to your Systeme.io account without giving them full admin privileges. It is an important feature if you have a team working on your marketing with you.

 Custom Domains

 If you want, you can use a custom domain for your Systeme.io account. The company includes this feature with all plans.

Free Website Migration

 Systeme.io will migrate your website over to their platform for free. The process is quick and easy. You don’t need to worry about a thing during the process. However, you can only access this feature by purchasing the most expensive Unlimited plan.

Signing Up for Systeme.io

How to sign up for systeme io

Systeme.io makes the signup process relatively easy to do. Here’s how to get started with the marketing platform.

Get Your Free Account

On the Systeme.io homepage, you’ll see a few blue buttons that say, “Get My FREE Account.” In just a few clicks, you can enter your email address into the popup and get a FREE Account.

Confirm Your Email Address

 The next page will present you with the following message, “You must confirm your email address. Use the link we emailed to your email address provided.” Go to your email account and click on the confirmation link.

 Create Your Password

 The confirmation link will take you to an area where you can enter your preferred account password. Click the “Confirm you are a human” button to enter your Systeme.io dashboard.

 Read the Welcome Email 

After logging into your dashboard, go back to your email account to read the welcome email. It will give you access to the Systeme.io Facebook group and customer service help pages.


 In the welcome email, you’ll see a link to the Training Section. You’ll discover videos that help you understand the main Systeme.io solutions.

  • Features Overview

  • How To Manage Your Contacts

  • How To Build a Sales Funnel

  • How To Build a Lead-Generating Funnel

  • How To Build a Funnel To Sell Products

  • How To Send and Manage Your Emails

  • How To Automate Your Business

  • How To Create a Fully functional Membership Website

Start Building

After viewing your learning videos, go back into your dashboard to begin building your website and/or first sales funnel.


Systeme.io - Pricing plans

Let’s provide you with everything you need to know about the Systeme.io pricing plan options. The nice thing about Systeme.io is that you can use its forever-free plan for as long as you want to. We’ll review that plan first and then show you the features you can add with a paid plan.

 Free Plan

 You get the following features with the Free plan.

  • Unlimited emails

  • 2000 contacts

  • Three sales funnels

  • 10 sales funnel steps

  • One blog

  • Unlimited blog posts

  • Unlimited file storage space

  • One course

  • Unlimited students

You also get one each of the following.

  • Domain name

  • Tag

  • Email campaigns

  • Workflows

  • Automation rules

  • A/B test

  • Coupon code

  • Order bump

  • One-click upsell

A free account also comes with affiliate program management, deadline funnels, email support, and integrations for PayPal and Stripe.

 Startup Plan

The Startup plan costs $27 per month and comes with everything from the Free plan. You also get these additional features.

  • 5000 contacts

  • 10 sales funnels

  • 50 sales funnel steps

  • Five blogs

  • Five courses

On this plan you get 10 email campaigns, tags, automation rules, one-click upsells, A/B tests, order bumps, and coupon codes. You can use five workflows. Instead of one custom domain, the Startup plan provides three custom domains.

Webinar Plan

 The Webinar plan adds to 10,000 contacts, 50 sales funnels, 300 sales funnel steps, 20 blogs, 20 courses, and 20 workflows.

 You will also see items such as automation rules, tags, order bumps, and one-click upsells bumped up to 100 each.

You can create 10 evergreen webinars and use 10 custom domains.

Unlimited Plan

The Unlimited plan removes any limits on the features mentioned in the above plans – which includes unlimited custom domains. It also adds free website migration and a 1:1 Kickstart Coaching session.

You might wonder if Systeme.io discount codes exist. Unfortunately, you won’t find a Systeme.io discount code that will save you money on their paid plans. However, Systeme.io discounts aren’t necessary. The company will save the most experienced marketers money after replacing their current suite of tools.

 Overall Value for Money

Unlike many other all-in-one marketing options, the free Systeme.io packs a lot of value. You can start the free plan and run your own business without paying any money. Use it to get your first course built, add it to its marketing funnel, set up email automation, and market it for your first profits.

 Once you need to add in more automation, tags, and email campaigns for different subscriber entry points, you can then start paying for the Starter or Webinar plan.

 Unless you’re building a huge business, you shouldn’t need to pay for the Systeme.io Unlimited plan for some time.

 Systeme.io Review: Pros and Cons

Systeme io pros and cons

By now, you’ve probably noticed that Systeme.io offers plenty of features for an entire business. Let’s review its overall pros and cons so you can make a final decision about using it or not. 


The biggest advantage to Systeme.io is that you can eliminate all other marketing tools from your business. The free plan lets you get started without an investment. Other pros include the following. 

  • Build beautiful blog posts quickly and easily

  • Attract new leads

  • Build relationships with prospects

  • Build funnels that close sales

  • Managing affiliate programs

  • Create courses and memberships

  • Use evergreen webinars


Although you get many positives from Systeme.io and its all-in-one features, some Systeme IO reviews do include a few negatives to consider. 

 If you’re considering moving a current website to the platform, you’re locked into paying for the biggest plan if you want free migration included. Other Systeme.io cons include the following.

  • The editor lacks some advanced features

  • The opt-in form builder limits some options

  • Absolute beginners will want more tutorials

 Systeme.io Alternatives

 If you don’t see all the features you need with Systeme.io, here are three competitors to look into.


What is Kajabi?

Kajabi is an all-in-one platform similar to Systeme.io that offers beautiful website templates, an easy drag-and-drop editor, and a wide range of integrations.

 Kajabi offers a 14-day trial before you need to begin paying for a plan. The plans start at $149 per month for up to three products, three funnels, and unlimited landing pages and marketing emails. You can add up to 10,000 contacts.


What is Convertkit?

With ConvertKit, you get an email service provider only. It’s one of the most popular options for bloggers and many online business owners. Pricing begins at $15 per month for up to 300 subscribers. You can send unlimited emails, create automated workflows, and use landing pages.


Clickfunnels comes the closest to providing you with everything you get with Systeme.io. It is also an all-in-one platform that helps you create sales funnels. 

 With ClickFunnels, you can choose from various pre-built sales funnels like webinars, product launches, and membership sites. You can also start from scratch and build your sales funnel with its drag-and-drop editor.

Pricing starts at $97 per month for unlimited funnels, landing pages, and visitors. You also get access to several training resources to help you succeed with online marketing

Systeme IO Review: Bottom Line

While it’s difficult to find an all-in-one marketing platform that works perfectly for all small business owners, Systeme.io comes close. Beginners will especially appreciate the simplicity of the platform. If you haven’t yet paid for marketing tools, you can’t go wrong starting your online business with Systeme.io.

 If you already pay for an email service provider, website hosting, a webinar platform, a membership site, and other tools that Systeme.io can replace, set yourself up with a free account. Test it before canceling any current tools without laying out more money. 

If you find that Systeme.io replaces your current setup, then cancel the old tools. Any of the paid Systeme.io plans will likely come in at a lower price than what you’re already paying to run your business.


Some of the links in this article are affiliate links. If you decide to purchase a paid plan or program by using the links provided on this page, I may receive a commission for that purchase at no additional cost to you. 

This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.


Some of the links in this article are affiliate links. If you decide to purchase a paid plan or program by using the links provided on this page, I may receive a commission for that purchase at no additional cost to you. 

This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.


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Walter Voronovic shares accurate, honest & pragmatic information on how to use the internet to build profitable digital business assets. 


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Website Design Workshop:

How To Build a Website Without Coding

Design Sprint is a 4-week online web design workshop with a single goal – help twelve people design & create (a minimum one page) website. 

Quick Overview:

  1. Answer a few quick questions to sign up for the waiting list;
  2. Fill out the Design Sprint Questionnaire (available on the next page.) We’ll use this resource throughout the whole process;
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  5. Present your work & enter a contest to win free hosting + domain + Elementor for the first year. One out of the twelve participants will receive a 100% reimbursement on their first-year website maintenance fees. First place is judged by a popular vote.

Are You Ready to Build Your Own Website? Join The Design Sprint V1.0 Waiting List!