ClickFunnels vs Builderall: Pick The Best Fit

Clickfunnels Vs Builderall

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Are you looking for a comprehensive ClickFunnels vs. Builderall comparison review? You’ve come to the right place!

In this blog post, we will compare and contrast two of the most popular marketing platforms for online business building.

Both ClickFunnels and Builderall offer a wide range of features, but there are some important differences that you should be aware of before making your decision.

Let’s get started so you can understand the Builderall vs ClickFunnels difference.

Related article: Best Sales Funnel Builders In 2023: Reliable & Cheap

What Is ClickFunnels?

What is Clickfunnels? - Professional sales funnels

ClickFunnels is a sales funnel builder that allows businesses to market, sell, and deliver their products online.

Founded in 2014, Russell Brunson started the company to help overcome the frustrations of creating landing pages and online marketing funnels.

Using ClickFunnels, marketers can create sales funnels designed to convert website visitors into paying customers.

The platform offers a wide range of features, including the following.

  • A drag-and-drop funnel builder

  • A/B testing

  • Email marketing service

  • Payment gateway integration

ClickFunnels: Pros 

  • Seamless integration and automation with other software systems

  • Membership site portals

  • Secure shopping cart pages

  • Simple website builder

  • A/B landing page testing

  • Marketing educational resources

ClickFunnels: Cons

  • Expensive

  • Not mobile-friendly

  • Not much customization ability with the drag-and-drop feature

  • Customer service is not always responsive

What Is Builderall?

What Is Builderall?

Builderall is an all-in-one online marketing platform that gives you everything you need to grow a successful online business. With Builderall, you can create and design a website, build sales funnels, create email marketing campaigns, create mobile apps, and more.

Founded in 2011 by Erick Salgado, Builderall exists to help businesses succeed online with the following features.

  • Website builders

  • Beautiful Sales funnels

  • Email marketing campaigns

  • Mobile apps

Builderall: Pros 

  • Good for entry-level entrepreneurs with a tight budget

  • 30+ tools in one platform

  • Lucrative affiliate program

  • Increased page load times

  • Funnel Club includes funnels that are pre-created for you

  • Responsive customer service

Builderall: Cons 

  • The number of tools can be overwhelming for beginners

  • Inconsistent user experience between tools

  • There is a relatively steep learning curve for using the sales funnel


 Now that we know a little bit more about each platform let’s compare some of the most important Builderall vs ClickFunnel features.

Page Builder

Both Builderall and ClickFunnels provide a drag-and-drop editor. Drag-and-drop technology makes creating custom pages for your website and sales funnels easy.

Builderall Cheetah Page builder

Builderall offers its Cheetah Builder. The Cheetah Builder is a page builder that you can use for different types of landing pages. Since it’s a drag-and-drop option, you should find it easy to use whether you’re a beginner or a more advanced marketer. 

Drag any elements you want on your page into the page builder’s canvas as you use headlines, images, videos, and more.

ClickFunnels landing page builder

ClickFunnels, on the other hand, offers its drag-and-drop editor called the ClickFunnels Website Editor. Using the editor, you can create high-converting sales funnels and other important pages for your website. Similar to Builderall, you can drag the desired elements required to build each landing page of your funnel.


 Builderall offers various templates for you to choose from. You can use these templates to create pages for your website or any sales funnel for a product or service.

Builderall offers a more customizable approach to your template choices. Combine its selection of templates to create any type of funnel required for your business. It means that you can use Builderall for more than sales funnels. Customize its templates to build other pages of your website.

ClickFunnels also offers many templates. However, ClickFunnels’ templates are specifically designed for creating end-to-end construction of high-converting sales funnels. You’ll discover templates that help you build marketing funnels for topics such as product launches, real estate sales, and book funnels.

Compared to Builderall, ClickFunnels focuses more on helping you select a funnel type and keeping you honed in on that one result. You’ll want to choose ClickFunnels over Builderall if you don’t need website-building capabilities and are more concerned with lead generation and sales conversions.

Sales Funnels

A sales funnel is a series of steps that you take a lead through to encourage them to make a purchase. Typically, the sales funnel starts with awareness, then interest, followed by a decision, and finally, a purchase.

Builderall funnel builder

Builderall gives you everything you need to create custom sales funnels for your business. You can design your own or use one of the many templates that Builderall provides.

As we mentioned above, ClickFunnels also gives you various sales funnel templates. However, it isn’t simply a group of templates you receive from ClickFunnels. You’ll notice that you get the entire flow required to take a site visitor from prospect to sale.

Clickfunnels - creating funnels made easy

ClickFunnels doesn’t leave it up to the user to think through each landing page of the funnel. Instead, you’ll get the opt-in page, thank you page, sales page, and upsell pages that fit your industry or objective. For example, you’ll see tried, and true page flows that differ depending on whether you’re using a book funnel or a funnel that sells one of your online courses.

The main difference between the two platforms is that Builderall gives you more control over the design of your sales funnels. ClickFunnels is more focused on helping you get results quickly via its defined and templated sales funnel system.

Data Analytics

Both Builderall and ClickFunnels have data analytics capabilities. However, they each take a different approach to tracking data.

Builderall’s data tracking lets you see where your site visitors click on your website or sales funnel pages. The information is valuable because it helps you understand what’s working well and what needs to improve. To understand your users’ behavior, you can see page views, conversions, and other crucial data points.

One of the strengths of Builderall includes the ability to conduct split testing. With the click of a few buttons, you can create a new variant. From there, Builderall will monitor the performance of each landing page to see which one performs the best. Compare the performance and select your winner. Build a new variant and keep working to improve your conversions over time.

Clickfunnels analytics feature

ClickFunnels also provides data analytics, focusing more on conversion rates. ClickFunnels’ data tracking will show how many people start each step of your sales funnel and how many people complete each step. Use this information to see where people drop off in your funnel. Make changes to benefit from better conversion rates over time.

One interesting aspect of the ClickFunnels A/B testing feature is that you can set the weight to apply to each variant. For instance, you can set the controls, so visitors see version “A” 75% of the time. ClickFunnels will limit version “B” exposure to only 25% of your audience. You might use this feature when you’re confident in one page’s performance and want to split test it with another page over a longer period.


Builderall makes it easy to publish your pages. You can build your pages on a custom domain or by using a Builderall subdomain.

Whether you’re using a subdomain or a custom domain, Builderall keeps the publishing process simple. There isn’t much to understand from a technical standpoint. At the push of a button, you’ll see each landing page of your website or funnel go “live” online.

Unlike Builderall, you don’t get the option to publish directly to the ClickFunnels platform. Instead, you’ll need to publish your sales funnel creations to an external domain. Although it’s a bit more complex than Builderall’s publishing option, you’ll most likely enjoy ClickFunnels if you’re looking for additional flexibility in this area.

Use one of five ways to publish on ClickFunnels.

  • Connect the ClickFunnels WordPress plugin

  • Host it on an external site using an iFrame

  • Use the ClickPop code offered by ClickFunnels

  • Install HTML code directly to your web servers

  • Install ClickFunnels pages on Facebook

As you can see, ClickFunnels gives you the options required to post to any type of website setup. Try Builderall if you know you don’t need diverse publishing options. Use ClickFunnels if you’re willing to overcome its publishing learning curve and enjoy getting your marketing funnels in front of a more diverse audience.

Third-party Integrations 

With the existence of Zapier, you might wonder how important third-party integration tools are when comparing two software solutions. Zapier is a tool that allows you to connect different software applications.

For instance, you can connect Builderall with hundreds of other apps without leaving the Builderall interface. You’ll find all the most popular integrations, including Google Sheets, MailChimp, and WordPress. ClickFunnels can integrate with similar apps using Zapier.

Using Zapier for your integrations does come with challenges. The biggest challenge is that you need to be somewhat technically inclined to set up Zapier correctly. Fortunately, if you’re not confident in your abilities, plenty of YouTube videos and written tutorials are available to help you out. 

Zapier connections sometimes disconnect for no apparent reason, requiring a need to reconnect those settings. If you don’t catch the problem fast enough, this can cost your business leads and revenue.

Due to Zapier’s limitations, you should consider which native integrations you need from your Builderall or ClickFunnels account.

Apart from its Zapier capabilities, Builderall natively integrates with WordPress, WooCommerce, Whatsapp, Facebook Messenger, and SMS automation. 

If you want more third-party integrations with Builderall, you’ll need to use Zapier. Zapier will help you create connections to integrate with tools like Shopify, BigCommerce, Slack, Dropbox, Mailchimp, Gmail, HubSpot, WebinarJam, and others.

ClickFunnels also offers a wide variety of integrations. Without using Zapier, it will integrate with tools like ActiveCampaign, Constant Contact, AWeber, Drip, ConvertKit, Facebook, EverWebinar, GoToWebinar, GVO PureLeverage, GetResponse, InfusionSoft, HubSpot, Kajabi, Interspire, Mailchimp, Salesforce, and others.

As you can see, Builderall requires Zapier to integrate with most tools. ClickFunnels provides greater flexibility without the need to integrate with Zapier.

Email Marketing Automation

Email marketing is a staple in any digital marketing strategy. You’ll find that both Builderall and ClickFunnels provide email autoresponders. Use them to help you build automated email sequences and follow up funnels.

Builderall email marketing services

With Builderall, you can send one-time emails or drips (a sequence of emails sent periodically). You can also use tags to segment your email list and send emails to only those who meet certain criteria.

For example, you could create a tag for customers who haven’t purchased anything in the last 30 days. Then, you could send them an email sequence designed to get them to buy something.

Builderall calls its email marketing tool MailingBoss. The MailingBoss interface makes it easy to create engaging email templates. Although the template feature is simple, the MailingBoss email sequence tool isn’t as easy to use.

Inexperienced marketers may have difficulty creating workflows inside MailingBoss. It’s not impossible to get used to. However, you need to include learning time to become experienced with navigating your way through the process of creating tags and email sequences.

Clickfunnel email marketing servicing

ClickFunnels shines when it comes to marketing automation features. With ClickFunnels, you can easily create email marketing funnels designed to convert your leads into customers. While you can integrate with email service providers like Drip and ConvertKit, you can also use the built-in Actionetics option.

Actionetics is one of the most powerful features in ClickFunnels. It is an email marketing tool that allows you to create beautiful email sequences, set up autoresponders, and track your results. You will discover a robust set of features with Actionetics. These features include visual email builders, contact tagging, click tracking and more.

The Actionetics integration with your ClickFunnels sales funnels means your new leads will automatically enter into any lists previously set up. Send your prospects nurturing sequences, segment them into different lists based on their engagement, and make initial sales, upsells, and down sells.

Inside Actionetics, the tagging system helps you send personalized messages that effectively increase conversions. Use the Actionetics templates to improve prospect and customer engagement as you send your email communications.

Optin Forms

An opt-in form is a way to capture leads on your website. You can use an opt-in form to offer a freebie in exchange for an email address. Both Builderall and ClickFunnels provide opt-in forms that you can add to your website.

With Builderall, you can create popups, floating bars, and embedded forms. As with everything else in Builderall, you can make opt-in forms via a drag-and-drop procedure. Inside each element of the opt-in form creator, use the mini-editor feature to alter the form, add new elements, delete elements, and adjust the fonts and colors.

You can use your email marketing settings to guide how you create your opt-in forms. Use your tagging decisions to decide whether to ask for email only or to request additional information. Builderall makes it easy to change the form fields to match your tagging framework.

ClickFunnels uses similar opt-in form technology as Builderall. Drag the elements you need from the left navigation panel. Change colors, fonts, text, and headlines with the ClickFunnels opt-in form editor. Add videos, images, or other elements that will help you increase your opt-in form conversion rates.

Membership Sites

A membership site is a website that allows access to only paying members. Membership sites are an excellent way to create residual income. They also allow you to nurture your leads and turn them into customers who keep coming back for more content.

You can use Builderall’s membership site tool to create a powerful membership experience for your audience. The drag-and-drop editor makes adding or removing content, changing colors and uploading images and videos easy. You can also use the pre-built membership site templates to create your membership site.

Clickfunnels membership sites

With ClickFunnels, you’ll get a more robust membership funnel experience. You will tell ClickFunnels that you want to sell a product, call it a membership, and create all the landing pages required to sell a membership-style product. Connect the funnel to your payment portal, and you’re ready to start marketing the membership.

Countdown Timers

A countdown timer is a way to create urgency and encourage people to buy now. They are often used in conjunction with an opt-in form or a sales page.

Builderall’s countdown timer tool is easy to use and allows you to customize your timer’s colors, font, and wording. You can also choose where the timer will appear on your page and how long it will run. Evergreen and fixed timers are available in Builderall. If you choose the fixed timer, you can tell Builderall where to redirect your visitors after time runs out on your offer.

ClickFunnels also has a countdown timer tool that is easy to use. In the same way, you can do so in Builderall, ClickFunnels lets you build timers that help build urgency and improve sales numbers.

A unique element of the ClickFunnels countdown timer feature is how you can not only redirect visitors to a new page after a countdown ends but also how you can also change the elements on the original page.

The feature provides added flexibility when you don’t want to create new pages to redirect expired offers. Instead, simply alter the original page, keep your visitors on the page, and give them a new offer to decide on. It helps to prevent confusion by eliminating yet another URL to keep track of inside your sales funnel.

SMS Text Features

Text messages are a great way to follow up with your customers and update them on new offers. Consider that some people today would rather engage via text than from inside their email accounts. Integrating text messaging into your email marketing funnels should help you increase overall sales conversions.

Builderalll sms

Builderall’s SMS text tool allows you to send one-time or automated text messages. Simply add the SMS field to your Builderall opt-in forms and start collecting new cell phone number contacts. 

You can also segment your SMS text message contacts into different lists to send targeted messages to each list. Use this feature during special promotions or new training sessions to make sure your leads see everything you have to offer.

The ClickFunnels SMS text messaging option is relatively simple to integrate into your existing funnels. 

Click on the “+” button between any element inside one of your opt-in forms. In the search bar, look for the text or SMS option to include the box where prospects will enter their country code and cell phone number. ClickFunnels adds a legal message that informs each prospect what they’re signing up for. 

Select “Automations” in your ClickFunnels back office to connect the opt-in form with the SMS feature into your Actionetics email marketing system. Finally, write the first text message that should go out upon signing up for your SMS list. 

If you want to add SMS text message marketing to your business in the simplest way, consider Builderall as your first choice. It does allow you to set up the SMS system more easily than the ClickFunnels back office does.

Payment Gateways

Builderall gives you 13 different payment gateway integrations to choose from. The most popular ones are PayPal, Stripe, Braintree, Vindi, BitPay, Mollie, and Safe2pay. The Builderall team uses the following features to decide which payment gateway to integrate with its system. 

  • Brand reputation

  • Fees

  • Low-risk options

As the Builderall system does with most features, you can add your preferred payment gateway with a few clicks of the mouse.

ClickFunnels doesn’t provide as many payment gateways as Builderall does. However, you won’t have trouble accepting payments with the all-in-one marketing platform. With Clickfunnels, you can use portals such as PayPal V2, Stripe, NMI, Easy Pay Direct, Recurly, and Keap. 

One of the biggest differentiating factors with using ClickFunnels is the ability to easily accept one-time payments and any type of upsell or down-sell opportunity imaginable. 

A second differentiator is the ClickFunnels API payment system. If you already have an in-house payment portal, you can connect it to your ClickFunnels account using its API platform.

Video Hosting 

Video is a way to engage with your audience and give them valuable information more effectively. It’s also an excellent tool for sales funnels since you can use it to encourage an upsell or down-sell product. 

Builderall Video Hosting

Builderall has a full video hosting and editing platform built into its system. You can upload videos directly onto the Builderall website or use the video tool to host your videos on popular platforms such as YouTube or Vimeo.

Inside the Builderall video platform, it’s easy to add titles, tags, and buttons. You can also set autoplay, include countdowns, pause, and utilize a full screen. If you decide to forego the option to use Vimeo or YouTube, you will benefit from the extra security the Builderall video service provides. No one but you will have the opportunity to embed your videos. 

Builderall doesn’t include any watermarks on videos hosted on its platform. The best part about the platform’s video options is how it provides analytics about your leads. You can see how your videos attract prospects, how long they watch your videos, and other crucial video marketing stats.

The big benefit of using the Builderall video hosting option is keeping your website, and visitors, from resorting to other platforms. When you use YouTube or Vimeo as your hosting service, it’s easy to send website visitors from embedded videos to those other services where they become distracted. 

The ClickFunnels system doesn’t include a built-in video hosting platform. Instead, you will need to use the embed code from a video hosting platform like YouTube, Vimeo, or Wistia. One benefit to using ClickFunnels in this way is the ability to autoplay your videos embedded on any landing page built within the platform. 


Builderall provides 24/7 support via chat and email. You can also find a wide variety of training materials such as video tutorials, webinars, and how-to articles inside the company’s knowledge base. 

You’ll discover tens of thousands of Builderall users connecting within the Builderall Facebook page. Use that resource to read success stories, answer questions, and share your ideas with the group. The platform’s YouTube channel is another Builderall support channel. You can see weekly live chats, learn about best practices, and learn new tips. 

ClickFunnels also provides excellent customer service channels to customers. Submitting a support ticket will ensure you get the personal attention you require as you build out sales funnels. 

If you enjoy discovering answers to common challenges, use the ClickFunnels Help Center. In it, you’ll find written and video tutorials to help you learn how to use the software. 

Inside the ClickFunnels Facebook page, you can connect with other ClickFunnels customers and get questions answered. ClickFunnels also offers support via its community forums and YouTube channel.

Regarding customer support, Builderall has a slight edge over ClickFunnels. When submitting a customer support ticket, Builderall typically responds a bit faster.

Affiliate Programs

You can join the affiliate program offered by both Builerall and ClickFunnels. Each company pays commissions when customers sign up for one of their products using your affiliate link. 

Builderall’s affiliate program pays 100% commissions on the first month of any subscription and 30% on all subsequent months. You can also receive a 30% second-tier affiliate commission when your first line of affiliates make sales of Builderall to their contacts. 

ClickFunnels pays out a 40% recurring commission to its affiliates. Recently, however, ClickFunnels has tightened down on who it lets in as a new affiliate. You’ll need to apply to gain access to its affiliate program. Builderall, on the other hand, lets you start earning affiliate commissions immediately upon becoming a customer.

Both companies provide plenty of affiliate training and resources to help you succeed as an affiliate.

One extra item to note about affiliate programs is the ClickFunnels Platinum plan ($297 per month). When registering for the Platinum plan, you get the Backpack feature, where ClickFunnels gives you affiliate management software. Backpack lets you start an affiliate program for your products.

You can use the affiliate management portal to set up links for affiliates, keep track of affiliate sales, and pay commissions to your affiliates. 

Pricing Plans

Builderall offers four Builderall pricing plans. 


The Cheetah plan costs $16.90 per month and gives you one domain. You also get three subdomains, two GB of storage, up to 2,000 email subscribers, and automatic approval as an affiliate. 


 The Builderall price for the Marketer plan comes to $76.90 per month. The plan gives automatic affiliate approval, five GB of storage space, unlimited email subscribers, five subdomains, and three domains.


The Premium plan comes with 15 domains, unlimited subscribers and subdomains, affiliate approval, and 10 GB of space. The Builderall cost for this plan amounts to $87.90 per month. 

Funnel Club

The Funnel Club plan costs $199 for the first month. Thereafter, it costs $87.90 per month. This Builderall deal includes everything inside the Premium plan plus a Builderal bonus that includes extra tools and templates.

You can choose from two main ClickFunnels plans.


Priced at $127 per month, the Basic plan provides the following features.

  • 1 Website

  • 20 Funnels

  • 1 Admin User

  • 1 Domain

  • 3 Courses

  • 1,000 Students

  • 10,000 Contacts


Priced at $157 per month, the Basic plan provides the following features.

  • 1 Website

  • 100 Funnels

  • 5 Admin Users

  • 3 Domains

  • 15 Courses

  • 10,000 Students

  • 25,000 Contacts

  • Affiliate Program

  • API Access

  • ShareFunnels

Funnel Hacker

ClickFunnels charges $208 per month and comes with these features.

  • 3 Websites

  • Unlimited funnels, pages, monthly visitors, and contacts

  • 15 Admin Users

  • 9 Domains

  • 15 Courses

  • 20,000 Students

  • 200,000 Contacts

  • Advanced Analytics

  • Affiliate Program

  • API Access

  • ShareFunnels

What Are the Top Alternatives to ClickFunnels and Builderall?

 If ClickFunnels or Buiderall is not a feasible option for you, consider a few of the top alternatives.


Leadpages hero section

Leadpages is a powerful funnel-builder and a great alternative because of its affordable pricing plans, flexibility, and high-converting landing page creation.

You may want to consider LeadPages if you are a small eCommerce company operating on a tight budget.


Kartra homepage

Kartra is a great option because you can put your sales pages, landing pages, and payments all in one place. Kartra has four pricing plan options; even the basic plan allows you access to all their marketing tools. Check out an in-depth Kartra vs Kajabi comparison here.


Systeme.io is a popular alternative because it offers more features for less money. They also offer a free plan which includes unlimited emails and blog posts, sales funnels, 2,000 contacts, and one membership site.

Frequently Asked Questions

You might still have a few questions about the ClickFunnels vs Builderall debate. Here are the answers to two commonly asked questions about the two options.

What is the best alternative to ClickFunnels?

As you now know, Builderall is an effective ClickFunnels alternative. You might also want to look at the Builderall vs Leadpages competition. Leadpages offers a solid option for building landing pages and creating sales funnels.

Can ClickFunnels replace your website? 

Technically, you can use ClickFunnels as your website. However, it’s debatable when considering whether this is a wise move. You’re most likely better off using WordPress to build your website while connecting ClickFunnels as your funnel builder. 

The Bottom Line

ClickFunnels vs Builderall. Which should you choose? Both funnel builders offer individual strengths and weaknesses. Select your option based on your business needs. 

If you’re a newer marketer, you might want to check out Builderall. It offers less expensive plans, it doesn’t require as much technical knowledge, and you can easily attain affiliate status to earn extra revenue.

More experienced marketers will appreciate the “out of the box” marketing funnel options provided by ClickFunnels. Although it’s more expensive as you compare ClickFunnels vs Builderall, you can easily connect the pre-built ClickFunnels sales funnels based on whether you want to sell books, memberships, courses, or coaching.


Some of the links in this article are affiliate links. If you decide to purchase a paid plan or program by using the links provided on this page, I may receive a commission for that purchase at no additional cost to you. 

This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy



Some of the links in this article are affiliate links. If you decide to purchase a paid plan or program by using the links provided on this page, I may receive a commission for that purchase at no additional cost to you. 

This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.


Facebook ads consultant - Walter Voronovic


Walter Voronovic shares accurate, honest & pragmatic information on how to use the internet to build profitable digital business assets. 




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