Voluum and ClickMagick are both industry-leading options for tracking your marketing campaigns, but which one is the best fit for you? 

This article will compare the two services to help you decide. We’ll look at each platform’s features, pricing, and ease of use to see which one comes out on top.

By the end of this article, you’ll know which service is right for your business.

Voluum vs. ClickMagick: Background

Have you ever wondered how Voluum or ClickMagick started? Here’s a brief history of both of them.

What Is Voluum?

Voluum (Full review here) was founded in 2013 by Robert Gryn. The company’s flagship product, Voluum DSP, is a self-service Demand Side Platform (DSP) that enables advertisers to purchase ad inventory across all major ad exchanges in real time.

Voluum DSP is powered by a proprietary technology stack that includes an advanced data management platform and a suite of optimization algorithms. 

What Is ClickMagick?

ClickMagick (read full ClickMagick review here) is an ad-tracking software that allows businesses to track and optimize their marketing efforts in one place. Founded in 2014 by Patrick Kelly, ClickMagick was created to help businesses make the most of their online advertising campaigns. 

With its easy-to-use interface and powerful link-tracking software, ClickMagick quickly became a popular choice for online marketers. Today, the platform is used by businesses of all sizes, from small businesses to global enterprises. ClickMagick is headquartered in Houston, Texas.

ClickMagick Features

Here are some of the most notable features of ClickMagick.

Track Your Entire Sales Funnel

ClickMagick’s tracking and analytics features allow you to see exactly where your visitors are coming from and what they’re doing on your site. This valuable information can help you optimize your sales funnel and maximize conversions. 

With ClickMagick, you can track every step of the customer journey, from the initial visit to the final conversion. This powerful tool gives you the insights you need to make informed decisions about your marketing strategy.

Cross-device Tracking

ClickMagick’s cross-device tracking feature allows you to track conversions across devices, including desktops, laptops, tablets, and smartphones. This is a valuable tool for businesses that want to understand how their customers interact with their website or product on different devices.

With cross-device tracking, you can see which devices are being used most frequently to access your website or make a purchase, and you can adjust your marketing strategy accordingly. This feature is available for all ClickMagick customers.

Unlimited Custom Domains

ClickMagick is a powerful tool that allows users to add an unlimited number of custom tracking domains. This means that users can easily track an unlimited number of clicks, impressions, and conversions. 

In addition, this feature allows users to split-test their campaigns to see which ones perform the best.

Use Tracking Links or Your Own URLs

ClickMagick allows users to track their links or use pre-existing ones. This feature benefits users who want to monitor their website traffic or affiliate stats.

Additionally, ClickMagick can use rotators, a great way to split-test different affiliate campaigns. Overall, the link-tracking feature is a valuable aspect of this tool.

Real-time Stats and Reports 

ClickMagick is a powerful tool that provides real-time stats and reports. This allows users to track their campaigns and see how they are performing in real time. 

This is valuable for optimizing campaigns and getting the most out of advertising spending. 

ClickMagick also provides detailed reports that can be used to troubleshoot campaigns and identify areas for improvement. With this information, users can adjust campaigns to improve results.

Advanced Geotargeting and Mobile Optimization 

ClickMagick’s advanced geotargeting and mobile optimization features allow you to target your audience by location and device, ensuring that your paid ads are seen by the most likely to convert. 

In addition, with ClickMagick, you can customize your campaigns for different devices to optimize your ads for each type of user. This allows you to maximize your conversion rate and reach your target market more effectively.

Add Retargeting Pixels to Any Link

After bounced traffic leaves your website, retargeting is a potent marketing strategy that enables you to keep your brand in front of them.

By adding a retargeting pixel to your links with ClickMagick, you can ensure that people who click on your links will see your ads as they browse the web and be more likely to come back to your site and convert. 

This is a great way to increase the ROI of your marketing campaigns and get the most out of your traffic.

Dynamic Affiliate Links   

ClickMagick’s dynamic affiliate links feature allows you to automatically insert your affiliate ID into any outbound link on your website or blog. 

This means you can earn commission on sales of products you promote without manually inserting your affiliate ID into each link. Dynamic affiliate links are a convenient way to earn commission on sales, and ClickMagick makes it easy to set up and use.

Click Fraud Monitoring and Traffic Quality Analysis

Click fraud is a severe problem for online advertisers. ClickMagick’s fraud monitoring and traffic quality features help you combat click fraud and ensure that your ads reach the right people. 

With ClickMagick, you can track where your traffic is coming from and identify fraud patterns. You can also set up filters to block suspicious traffic and view detailed reports on the quality of your traffic. Using ClickMagick, you can be sure that your advertising budget is well spent.

Google Analytics Compatible 

Google Analytics is a powerful tool for tracking website traffic, but it can be challenging to set up and interpret the data. ClickMagick makes it easy to add Google Analytics tracking to your links and view the results in an easy-to-understand format. 

This way, you can see how much traffic your links are generating and where it’s coming from. Best of all, ClickMagick’s Google Analytics integration is completely free. So if you’re looking for an easy way to track your link traffic, ClickMagick is your solution.

Voluum Features

Here are some of the most notable features of Voluum.

Affiliate Marketing Dashboard

Voluum is the only affiliate marketing platform you need to easily keep track of your advertising campaign’s traffic, clicks, expenditures, and revenues. 

With Voluum, you can utilize a single platform to manage all of your affiliate conversion tracking. Keep your business organized and efficient with Voluum.

Custom Conversion Tracking

Custom conversion tracking with Voluum is easy and efficient. Without using specialized affiliate software, you may keep tabs on various conversions throughout your visitors’ visit. 

This allows you to see which traffic sources are most effective and where you need to make changes to your campaign. 

In addition, this feature provides valuable data that can help you optimize your campaigns for better results.

Organic Traffic Tracking

The Voluum Organic Traffic Tracking feature enables you to track visits from websites or search engines other than your Direct Tracking URL. This is especially useful for monitoring your brand’s online reputation and for identifying potential new customers. 

With Voluum, you can see how many visitors come to your website from organic sources and which keywords they used to find you. 

This information can help you adjust your SEO strategy to better target potential customers. In addition, Voluum’s detailed reports make it easy to track your progress over time. 

Landing Page Protection

Imagine you’ve spent hours, even days, perfecting your latest landing page. You’ve tweaked the design, copy, and flow until it’s just right. But then you find out that someone else – maybe even one of your competitors—has copied your page and is now using it as their own. 

Landing page protection from Voluum can help to prevent this from happening. By blocking access to your landing page from anything other than a campaign URL, you can be sure that only people who are supposed to see your page can do so.

And since Voluum is constantly monitoring for new and changed URLs, you can be confident that your landing page will always be protected.

Multicurrency Support

If you’re running a global business, you need to be able to track costs and payouts in multiple currencies. 

Voluum’s multicurrency support lets you do just that. With multicurrency tracking, you can easily compare traffic source costs and affiliate network payouts, even if they use different currencies. 

This makes it easy to see which traffic sources and networks are performing well for you globally. So if you’re running a global business, take advantage of Voluum’s multicurrency support.

Traffic Source and Affiliate Network Templates

Voluum’s traffic source and affiliate network templates make it easy to add 50+ different affiliate platforms to your account. You can create new campaigns with just a few clicks without requiring manual setup. 

This saves you time and effort to focus on other aspects of your business. In addition, Voluum’s templates are constantly updated with the latest changes in the affiliate marketing landscape. 

This ensures that your campaigns are always up-to-date and compliant with the latest rules and regulations.

Traffic Log

Voluum’s traffic log is an essential tool for any affiliate marketer. It provides detailed data about every visit, including the traffic source, time of visit, and the referrer. 

This data can be invaluable in identifying any disparities between your traffic source and Voluum. Additionally, the traffic log makes it easy to track conversions and calculate ROI.

Real-time Reporting

Voluum’s real-time reporting feature is a valuable tool for online advertisers. With it, you can see your campaign data as it comes in, in real-time. This allows you to track the performance of your campaigns closely and make necessary adjustments on the fly. 

The feature is also very user-friendly, with an intuitive interface that makes data analysis quick and easy. Voluum’s real-time reporting is a valuable addition to any online advertiser’s toolkit.

Clickmagick vs Voluum: Pricing Plans 

Here are the pricing plans for ClickMagick and Voluum.

Voluum Pricing Plan

Voluum has three plans for business:

• Start-up

• Agency

• Enterprise

They also have personal plans:

• Discover

• Profit

• Scale

Start-up Plan

Voluum’s start-up plan is an excellent value for small businesses looking to get started with data-driven marketing. For just $499 per month, you get 12 months of data retention, one week of onboarding, cookieless tracking, auto-rules, and API integrations with FB Ads, Google Ads, TikTok, and more.

You also get rule-based traffic distribution, traffic distribution AI, five extensive data reports, two additional users, and one read-only user. With all of these features, Voluum’s start-up plan is an incredible deal for any business looking to get started with data-driven marketing.

Agency Plan

Voluum’s Agency plan is designed for professional digital marketers who need access to powerful tools and features. 

For a monthly fee of $999, users get VIP account management, cookieless tracking, 18 months of data retention, auto-rules, and API integrations with FB Ads, Google Ads, TikTok, and more. 

Additionally, the Agency plan provides rule-based traffic distribution, five additional users, shared reports, an anti-fraud kit, ten read-only users, 4-dimensional reports, and VIP servers. 

With all of these features, the Agency plan is an excellent choice for those needing comprehensive digital marketing tools.

Enterprise Plan

The Enterprise Plan from Voluum is their top-tier pricing plan, coming in at $1999 per month. It includes all the features from the other plans and a few extras designed for larger organizations. 

For example, VIP users get access to account management via Skype, email, or Zoom and 24 months of data retention. In addition, the Traffic Distribution AI and Rule-based Traffic Distribution features can help larger organizations manage their traffic more effectively. 

Finally, the Enterprise Plan also includes 4-Dimensional Reports and White Label Shared Reports, providing even more insights into your data. So if you’re looking for the most comprehensive Voluum pricing plan, the Enterprise Plan is the way to go.

Discover Plan 

The Voluum Discover plan is ideal for small businesses or individuals just starting online advertising. For just $89 per month, you’ll get access to 40 active campaigns, three months of data retention, one custom domain, and 1 SSL dedicated domain. 

Plus, you’ll be able to track up to 1,000,000 events with Voluum’s basic tracker features. So if you’re looking for a comprehensive yet affordable tracking solution, the Voluum Discover plan is a great option.

Profit Plan

The Profit Plan from Voluum is an excellent solution for those who need to track and optimize their ad campaigns. 

This plan includes a 1-hour onboarding call, auto-rules & API integrations (free up to 1k ad spend), three custom domains, six months of data retention, one dedicated domain, and up to 3,000,000 events. 

In addition, the traffic distribution AI provides intelligent routing of your traffic to the best-performing offers. 

In contrast, rule-based traffic distribution ensures that your traffic is always distributed evenly among your offers. In addition, the Big Data Reports provide you with all the information you need to make informed decisions about your campaigns.

Scale Plan

Voluum’s scale plan is designed for individuals that are generating large volumes of traffic and need more flexible reporting and data retention options. For $299 per month, businesses receive a 1-hour onboarding call, chat support, and 12 months of data retention. 

You also get five custom domains and 1 dedicated domain, up to 6,000,000 events, auto-rules, and API integrations (free up to 1k ad spend). The package also includes traffic distribution AI, rule-based traffic distribution, one extensive data report, and an anti-fraud kit.

This comprehensive set of features allows businesses to effectively manage and analyze traffic data to make informed decisions about their marketing campaigns.

ClickMagick Pricing Plans

ClickMagick has three plans:

• Starter

• Standard

• Pro

Starter Plan

ClickMagick offers a starter plan for those on a budget who still want the best basic tracking available.

 For just $37 per month, you’ll get up to 10,000 clicks, trueTracking®, real-time stats & KPIs, one team member, one funnel tracking project, two custom tracking domains, six-month data retention, and essential online support. 

This plan is perfect for new marketers who want to get the most out of their budget. With ClickMagick, you’ll be able to track your progress and stay on top of your game. There’s no need to sacrifice quality for affordability with ClickMagick.

Standard Plan

The Standard plan from ClickMagick is their most popular option, and it’s easy to see why. 

For just $97 per month, you get access to an impressive array of features that will help you scale your business quickly. With up to 100,000 clicks per month, you’ll be able to track your marketing funnel projects with ease. 

The Real-Time Stats & KPIs will help you identify areas of improvement, while the Fanatical Support team is always on hand to help you troubleshoot any issues. 

If you’re looking for a powerful click-tracking solution that won’t break the bank, the Standard plan from ClickMagick is worth considering.

Pro Plan 

ClickMagick’s pro plan is $197 per month and is designed for power users who need more than the standard features. The pro plan includes everything in the standard plan plus unlimited clicks, team members, funnel tracking, integrations, custom domains, and data retention. 

It also allows you to track an unlimited number of funnels and provides 2-year data retention. A pro plan is excellent if you need more than the standard features.

ClickMagick Pros and Cons

Just like any other tool, ClickMagick too has its pros and cons. Here are a few pros and cons of using ClickMagick.

Pros

• You can get traffic using geotargeting.

• They have features for tracking other people’s websites.

• Exceptionally beneficial support. Their knowledge base is also helpful.

• More than 120 features to track and improve your marketing.

• Ability to use rotators and campaigns to track entire sales funnels.

• Complete sales optimization actions with the help of strong automation.

• They have actionable tutorials that describe effective split testing.

Cons

• You’ll mostly rely on the knowledge base to learn how to use ClickMagick’s platform.

• Because of the depth of functionality offered, there is a sizably high learning curve.

• You must provide your card information to register for ClickMagick’s free trial. If you don’t cancel your account before the trial period ends, they will charge your account. 

Voluum Pros and Cons 

Here are voluum’s pros and cons. 

Pros

• Voluum has experience in affiliate marketing. Voluum flourished from affiliate marketing because its founder is also the founder of zeropark.com.

• Having 7 data centers allows Voluum to direct consumers to the nearest data center, making it one of the fastest options available.

• Voluum offers Cloud hosting. With a cloud solution, you won’t need to spend money on separate servers to set up your tracker.

• Voluum safeguards your traffic from other parties, preventing theft or hacking.

• Voluum is very user-friendly.

• With the split-testing feature offered by Voluum, you may route the same traffic to various offers or even partners to see which one is most lucrative for you.

• You can respond swiftly to changes in your campaigns while you’re on the go with the help of their mobile app.

Cons

• Voluum is a bit more expensive compared to its competitors.

• The UI can be confusing to use. 

ClickMagick vs Voluum: Alternatives

ClickMagick and Voluum are excellent tools but if you’re looking for something more, here are a few alternatives to get you started.

ClickMeter

ClickMeter (ClickMeter Review) is a popular click-based link tracking alternative to Voluum and ClickMagick. It offers many of the same features as its competitors, including the ability to track clicks, views, and conversions. 

One advantage of ClickMeter is its lower price point—plans start at $29 per month. Another advantage is its exportable data and reports; this feature allows you to easily share information with clients, team members, or managers. 

However, ClickMeter does have some limitations; for example, it does not offer as many features as its competitors, and its plans have lower limits. Nevertheless, ClickMeter is a good choice for those looking for a cheaper alternative to Voluum or ClickMagick.

LinkTrackr

LinkTrackr is a powerful alternative to traditional link-tracking platforms like Voluum and ClickMagick. While Voluum and ClickMagick offer robust features, LinkTrackr distinguishes itself with its cloaking capabilities. 

By cloaking destination pages inside a full-size iframe, LinkTrackr makes it easy to conceal the true URL of the page. This can be useful for avoiding penalties from ad networks or search engines that frown upon spamming practices. 

In addition, LinkTrackr comprehensively monitors adverts across multiple PPC and other ad platforms. This makes tracking and optimizing your campaigns on AdWords, Facebook, and other sources easy. 

Plans start at just $19 per month for 5000 clicks, and 500 links tracked, among other features.

Improvely

Improvely is an analytics platform that offers a 14-day free trial and starts at $29 per month. It provides users with data on brand visits, conversions, income, fraud tracking, split testing, and affiliate marketing options.

The software’s most unique feature is its ability to create client profiles, which identify specific users and provide information about their interactions with the brand. 

This data can be used to improve marketing strategies and assess the effectiveness of campaigns. Improvely is a valuable tool for any business that wants to understand its customers and optimize its marketing efforts.

Trck.me

If you’re in the market for a new click tracking solution, you may wonder whether Trck.me is an excellent alternative to established solutions like Voluum and ClickMagick. In terms of features, Trck.me offers many of the same capabilities as its competitors. 

However, one unique feature that Trck.me offers is traffic notifications. With this feature, you can be notified if paid-for traffic has begun to deliver or if delivery has stopped. Being notified of this can help you track the performance of your campaigns. 

Trck.me also offers quick redirects and sophisticated filters to aid in traffic analysis. In terms of support, Trck.me is highly active; each weekday, they provide live broadcasts that you can use to talk to and ask questions of the development staff. 

Prices for Trck.me start at just $9 per month for access to their control panel and unlimited tracks and monitored hits. They offer a business package for $49 per month that includes custom tracking domains, affiliate tracking, and reports.

So if you’re looking for an affordable and feature-rich click tracking solution, Trck.me is worth considering.

Bottom Line

Voluum and ClickMagick are two of the most popular traffic-tracking software platforms on the market. However, while both have advantages, one is likely to better fit your business than the other. 

Voluum is known for its user-friendly interface and robust feature set, making it an ideal choice for businesses that want to track many data points.

It also offers built-in fraud detection features that help keep your ad campaigns safe from malicious actors. However, Voluum’s high price tag may be prohibitive for small businesses or start-ups.

ClickMagick is less expensive than Voluum and offers many of the same features, but its user interface is not as intuitive and does not include fraud detection features. 

That said, ClickMagick is still a powerful tool that can help you track your website’s traffic in great detail.

Which platform should you choose? The answer depends on your needs and budget. If you need a comprehensive solution that can track a large amount of data, Voluum is the best option. 

However, if you are looking for an affordable alternative with most of the same features, ClickMagick is a good choice.